What soft bounces are, why they happen, and how to resolve them. This time, we will focus on Hard Bounce emails. Hard bounce email exits are the nightmare of any growth marketer or salesperson concerned about their company's reputation. Having to deal with such an issue will significantly impact your B2B email deliverability and slow down the growth of your business.

1. But what are Hard Bounce emails? 

2. What are their causes? 

3. And how can you avoid and/or correct them?

These are the questions we will answer in this brief article.

What Is Basically A Hard Bounce Email?

Simply put, a Hard Bounce email is an email that is definitely undeliverable. This means your email has no way of reaching its destination. This can happen for a variety of reasons, from an invalid email address to your email being blocked by the recipient's server. In all cases, you should take Hard Bounce emails seriously because they are a direct sign that something is wrong with the recipient's email address or with your own email reputation. It can have a variety of causes and consequences. Use the email verifier for your help.

How Is A Hard Bounce Email Different From A Soft Bounce?

In contrast, soft bounces occur with emails that go into the recipient's mail server but return to the sender. This can be due to a number of reasons, the most common  being:

1. Full inbox

2. Large email content

3. Mail server offline

If you're an email marketer,  soft bounces are less detrimental to your email campaigns. Additionally, unlike hard-bounce emails that signal permanent delivery errors, soft-bounce emails only indicate temporary delivery errors. You can try resending temporary bounced emails within 72 hours of the initial send.

Causes Of The Hard Bouncing Phenomenon 

Emails often bounce when you enter an email address that doesn't exist.

If you use BMV, you know for a fact that this is almost impossible because our lead enrichment tool ensures that all the email addresses are valid before adding them to the base. Your data. We ping the server and ask, "Is this email in your database? Then, wait for a response - so to speak. Use the email verifier for your help.

If the server is configured to use a "Catch-All" configuration, it will "catch-all," meaning it will always respond, "Yes, the email is  in my database."

The problem is that even if the email address doesn't exist, it still responds positively. So you'll send an email to an address that doesn't exist, causing unexpected email bounces. Therefore, if the server is in catch-all mode, we will not be able to validate email addresses.

We designed BMV to never provide invalid email addresses. Therefore, in the case of pooled servers, we will not provide the server to you unless you specifically request it. Otherwise, the recipient's Internet Service Provider (ISP) may reject your email for a variety of reasons. Its the best email verifier.

Including:

Email Address Is Not Valid:

Hard bounce emails may be due to the email address not existing or being invalid and not being able to be delivered to the recipient. It can have many causes and consequences.

Blocked domain/IP:

Your domain name has been blocked by your ISP for some reason.  

Spam Filter:

Most ISPs have spam filters specifically configured to detect and reject certain types of suspicious content before they can reach customers' inboxes.

Unauthorized Sender Error:

This address is not authorized with the ISP's mail server for security reasons. 

Email Address  Associated With Any Closed Account

The account can be closed, deleted, or suspended. This can be one of the causes and have serious consequences.

Email Domain Does Not Exist:

It doesn't exist or doesn't work.

Why Are The Hard Bounce Emails Bad For Your Email Campaign?

Hard Bounce emails are a sign that something is seriously wrong with your email campaigns, and your email lead generation will suffer if you don't respond to them quickly. Use the email verifier for your help.

Not only do they directly affect your delivery rate, but they also give ISPs an indication that your emails may contain malicious content. This means that your ISP will start rejecting your emails even if they do not contain any malicious content. This isn't meant to scare you. It's meant to hurt your domain and sender scores.

In short, you should never take difficult problems lightly, and you should address them as soon as you notice them. Enough with the horror stories. Let's look at solutions to avoid the harsh twists.

How Do You Avoid Hard Bounce Emails? 

Above all, if you receive bounce or spam warnings, pause your email campaigns to these addresses immediately and investigate further. On the other hand, the most effective way to avoid Hard Bounce emails is to make sure your entire email list is healthy and up to date. This means checking for errors or any invalid emails, removing them from your list, and making sure all addresses are correct. But how to do that, you ask?  What is the solution?

Use An Email Verification Tool.

Use email verification tools to authenticate potential customers' emails. Use email verifier for your help There are many tools on the market today:

Bulk Mail Verifier:

This email checker uses a combination of tests and algorithms to quickly validate large email databases. 

They provide:

Bulk and one-email verification, key customer data, real-time verification API, and more.

No Returns:

Join companies like TripAdvisor, AllState, and Comodo and invest in this powerful tool. This tool uses multiple verification processes and offers a wide range of integrations. 

It Provides Features Such As:

Batch verification, real-time API, SMTP authentication, etc.

One of the best email verification services, Neverbounce offers an effective API that can handle millions of emails in minutes. It also features:

Check email address syntax, analyze bounces instantly, and verify emails in bulk. These are just three of the many options available that offer great features and can help you validate leads' email addresses and reduce the risk of bounces.

Pay Attention To The Sender's Score And Reputation

Another great way to avoid difficult bounces is to pay attention to the sender's score and the notoriety. You'll harm your notoriety on the off chance that you're not cautious.  Your ISP may start rejecting your emails if they think you are sending malicious content or spam messages.

Be beyond any doubt to make your claim custom mail space, take after best hones, and begin by following the CAN-SPAM Act. This is often a law that requires marketers to ask recipients for permission before sending promotional emails. Also, be sure to use authentication encryption protocols and the best times to send emails. This helps ISPs recognize that your email comes from a trusted, non-malicious source.

Finally, remember that ISP blocking can cause significant errors, so it's important to closely monitor your domain. If you notice any blockages, contact your ISP to resolve them quickly. This is one of the solutions.

Develop A Process For Tracking And Eliminating Hard Bounce Emails

Another simple solution is to work with your help desk to develop a process for tracking and removing difficult bounce emails from your email list. For example, create a critical notification system that flags all resend emails, then have your support team review them manually to make sure they aren't falsely flagged. Once they are identified as permanent bounces, you can remove the corresponding emails from your list, and you have to prevent further emails from being sent to them.

Go Multi-Channel

The beauty of modern lead marketing is that you can now easily reach your customers through so many channels. We'd even go so far as to say it's a must. Investing in a multi-channel automation tool like BMV will allow you to send computerized campaigns through LinkedIn, Mail, and Twitter. This way, indeed, in case one channel comes up short (in this case, mail), you can still reach your customers through other channels and reduce the likelihood of bounces significantly.

If you don't take steps to avoid high bounces, you're missing out on valuable leads and, more importantly, your mailing reputation. Implementing some best practices can help you go further with your email marketing. Using an email verification tool is a good start and ensures that a lead's email address is valid and trustworthy.

Finally, make sure you develop a process for tracking and eliminating difficult errors.

Finally, don't forget about multi-channel campaigns. Using multiple platforms helps you reduce the risk of hard-bounce emails and ensures your emails reach their intended recipients. As always, if you need a little help getting started, we're here to help.