Sun Protection Products Market Overview

Market Research Future (MRFR) predicts that the sun protection products market size will expand significantly and reach USD 12,329.5 million by 2027. Market growth for sun protection goods is anticipated to accelerate at a rate of 5.48% between 2020 and 2027 (the assessment period).

Longer skin protection, as well as resistance to perspiration and water, is highly valued by consumers. One of the main reasons for their increased spending on sun protection goods is this. Consumers are more interested in the products' long-term impacts, which has increased in the world market.

Sun protection products come in various formats, including sprays, lotions, and gels. Customers are actively employing sun protection creams for various reasons, the most common of which is self-tanning. Other advantages of utilizing sun protection goods include the temporary control of wrinkles and the slowing of skin ageing. As a result, the need for anti-ageing sun protection lotions is increasing.

Market segmentation

Sun protection products in the form of lotions are in high demand

Cream, lotion, gel, and other forms have all been examined for the market. Since 2018, the lotion sector has led the industry with more than 40% market share. Sun protection lotions are growing popular among millennials and Gen Z since they are simple to use and contain natural ingredients that improve the appearance of the skin.

SPF 30 Range Secures the Leading Spot

The sun protection products market caters to SPF 70, SPF 15, SPF 50, SPF 30, and other SPF ranges. With 387.9 million units sold in 2018, the SPF 30 sector has remained at the top end of the market.

Non-store-based distribution channels are expected to grow at a rapid rate

The leading distribution channels included in the MRFR report are non-store-based and store-based. Convenience stores, supermarkets, and hypermarkets are examples of store-based channels. The store-based segment took the top spot in 2018 and is expected to grow at a 5.28 percent annual rate between 2020 and 2027.

Regional Analysis

Europe is on the verge of making incredible progress

Since 2018, the European market has been leading in volume and value. In light of the growing stringent marketing programs and promotions by the participants to enhance brand awareness. Italy, Spain, and France are the top donors.

Shortly, Asia Pacific is expected to be a highly profitable sun protection products market, with a growth rate of 5.49 percent during the forecast period. Australia and India dominate the APAC market, thanks to frequent product advancements by major companies and a growing awareness of sun care products amongst consumers interested in the body and skincare within the two nations.

Industry news

Growing health concerns and awareness of the negative impacts of artificial and chemical products have increased the demand for organic products in both developed and emerging nations. Green label sun care products have become increasingly popular amongst consumers, increasing worldwide sun protection product manufacturing.

The industry is focusing on addressing consumer demand by providing multifunctional sun protection solutions that also nurture the skin. Because suncare creams and lotions offer comprehensive skin nourishment while also shielding the skin from UV rays, demand for after-sun goods like skin creams and lotions is predicted to increase.

Most producers attempt to target health-conscious consumers worldwide by using organic and natural components instead of chemicals when creating sun care products.

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