Market Overview:
Immersive experience gaming involves interactive gaming experiences that transport players to virtual worlds through augmented and virtual reality technologies. These games are playable on gaming consoles, computers, and mobile devices with VR/AR headsets.

Market Dynamics:
Growing popularity of immersive technologies such as augmented and virtual reality is driving the growth of the immersive experience gaming market. Advancements in AR/VR headsets are making the gaming experience more realistic and engaging for players. Increased investments by gaming companies to develop immersive gaming content and rising disposable incomes are also fueling the market growth.Additionally, growing eSports industry and competitive online gaming is promoting the development of innovative immersive gaming experiences.

Market key trends:
The Social Gaming Market Share has been witnessing high growth over the past few years. One of the key trends driving the market growth is the rising adoption of social gaming among the millennial population across the globe. Millennials prefer playing games interactively with their friends to stay connected. Social gaming allows players to play games, send challenges and compete against friends which enhances the gaming experience. Furthermore, easy accessibility of social gaming through various platforms such as desktop, mobile, and social media is also fueling the market expansion.

SWOT Analysis
Strength: Social gaming provides an interactive and engaging experience to players by allowing them to play with their friends and family members. This social element increases user engagement and retention.
Weakness: Heavy dependency on third party platforms for distribution and engagement can pose business risks for game developers.
Opportunity: Growth of digitalization and high-speed internet connectivity in developing regions provide new growth avenues. Launch of innovative augmented reality and virtual reality based social games also presents opportunities.
Threats: Stiff competition from other entertainment options and frequent introduction of new games can threaten existing games. Changes in policies of social networking platforms also act as threats.

Key Takeaways
The global social gaming market size was valued at USD 17.40 Bn in 2019. The market is expected to witness high growth, exhibiting a CAGR of 16.1% over the forecast period, due to increasing internet and smartphone penetration.
North America dominated the social gaming market in 2019 due to high availability of advanced digital infrastructure and presence of leading technology companies in the region. However, Asia Pacific is anticipated to witness the fastest growth rate over the coming years owing to improving digital infrastructure and rising youth population with increasing disposable income in countries like India and China.
Key players operating in the social gaming market are Zynga, Inc., Wooga GmbH, Playtika Ltd., King, Tencent Holdings Ltd., Electronic Arts, Inc., Renren Inc., CrowdStar, Booyah Inc., and Social Point. Zynga, Inc. held the largest market share in 2019 owing to its hugely popular games like FarmVille and Words With Friends.

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