The Tissue Paper market is estimated to be valued at US$ 79.0 Bn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Tissue paper is a lightweight paper or, light crêpe paper. It is used as a household commodity for various purposes including toilet paper, facial tissues, paper towels, and napkins. It is made from purified wood fibers which are bleached white and pressed tightly together. The tissue industry manufactures a variety of paper-based hygiene and personal care products.

Market Dynamics:
Growing disposal incomes coupled with rising hygiene awareness in developing nations are the key factors anticipated to boost the market growth over the forecast period. Increase in incomes allows customers to spend more on premium hygiene and personal care products like facial tissues and towels. Additionally, tissue manufacturers have leveraged hygiene awareness through marketing campaigns highlighting health and environmental benefits of using tissues. This has created more demand globally, especially in Asia Pacific and Latin America. Furthermore, rapid urbanization, increasing women workforce, and convenient packaging has also augmented the tissue paper market size. However, stringent environmental regulations around paper production and rising consumer preference for sustainable alternatives may impede the market expansion to some extent over the coming years.

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