Shopify SEO is a set of best practices that ensure your store ranks higher in search engine results pages. Using Shopify SEO will help you get more traffic from search engines, which will lead to more sales and revenue for your business.

Shopify is an ecommerce platform that offers many features that make it a good choice for SEO. It supports a variety of content types, such as landing pages, product detail pages and blog posts. It also allows for the use of tags to organize and categorize content. It also has a page editor that allows you to create and manage pages with basic formatting options, headers and tables.

The platform has some limitations, though. For example, it doesn’t support structured data markup, which is important for SEO because it can help Google understand what your website is about. Additionally, it is difficult to customize the sitemap, which can cause issues with SEO.

Another limitation is that it takes longer for Shopify websites to load than some other ecommerce platforms. This can be caused by a number of factors, including slow servers, too much content or a lack of caching. A slow website can drive away potential customers, so it’s essential that you improve your site’s speed to keep visitors happy and increase your search engine rankings. You can do this by optimizing your website for speed, using image optimization apps (such as TinyIMG SEO Image Optimizer) and installing only the apps that you need.