The Visual Arts Therapy market is estimated to be valued at US$1.38 Bn in 2030 and is expected to exhibit a CAGR of 15% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Visual art therapy involves the use of art mediums such as drawing, painting, sculpture or other art forms as part of the treatment and rehabilitation process for individuals with mental or physical illnesses or disabilities. It encourages creative self-expression and helps develop communication skills. It is widely used to improve motor skills, cognitive abilities, emotions regulation as well as for relief from stress and anxiety.
Market Dynamics:
Rising prevalence of mental disorders across the globe is a major driver propelling growth of the visual arts therapy market. According to World Health Organization (WHO), over 450 million people worldwide suffer from mental disorders. Visual arts therapy has proven to be an effective alternative treatment option with high acceptance and adaptability. Additionally, growing awareness about benefits of integrative healthcare practices and advantages of non pharmaceutical therapeutic methods is also supporting adoption of visual arts therapy. However, lack of trained professionals in lower and middle income countries remains a challenge. On the positive side, establishment of art therapy associations worldwide to promote training and education is creating new opportunities for market players.
Segment Analysis
The visual arts therapy market is dominated by the painting segment which accounts for over 30% share of the total market. Painting provides patients a free creative space to express themselves using different colours, strokes and textures on canvas which often translate inner unconscious thoughts and emotions. It allows to enhance self-awareness, manage stress, anxiety, anger and other conditions without using words.
PEST Analysis
Political: Recent policies by healthcare organisations and governments promoting creative arts therapies for mental illness and chronic diseases is driving growth of visual arts therapy market.
Economic: Increasing awareness about benefits of integrative medicine and rising healthcare spending is positively impacting the visual arts therapy market growth.
Social: Growing preference for non-pharmacological therapies and acceptance of alternative treatments for well-being is supporting the adoption of visual arts therapy practices.
Technological: Integration of digital technologies in tools and platforms used for visual arts therapy is expanding access and making therapies more engaging for new age patients.
Key Takeaways
The Global Visual Arts Therapy Market Demand is expected to witness high growth, exhibiting CAGR of 15% over the forecast period, due to increasing incidence of chronic diseases and mental health disorders. The North American region currently dominates the market owing to availability of advanced facilities and high awareness regarding creative art therapies. Regional analysis The Asia Pacific region is expected to be the fastest growing market for visual arts therapy driven by rising healthcare expenditure, increasing geriatric population and growing acceptance of alternative treatment methods in the region.
Key players operating in the visual arts therapy market are American Art Therapy Association, Art Therapy Without Borders, Art With Impact, Canadian Art Therapy Association, Creative Growth Art Center, Expressive Media, International Expressive Arts Therapy Association, Luna Children's Charity, Montage Arts Therapy, National Institute for Trauma and Loss in Children. The market is consolidated with few large players offering a wide range of visual art therapy services and tools.
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