Market Overview:
The anime market deals with animation films and television programs created in Japan. Some of the popular genres include action, adventure, comedy, drama, fantasy, mecha, magic, supernatural, sci-fi, slice of life, and sports. Anime products include films, television programs, original video animations (OVAs), video games, toys, and other merchandising such as apparels, bags, and stationery. The growing popularity of anime among millennials and generation Z is driving the demand for various anime products globally.
Market Dynamics:
The growing popularity of anime among the youth population is a major driver for the market. According to a survey, over 70% of youngsters have watched at least one anime title in their lifetime. The availability of various anime content on OTT platforms and accessibility through digital platforms is boosting the consumption among youth. Moreover, increasing disposable income of the young population is fueling the demand for other merchandise related to popular anime titles. Anime conventions organized regularly in different parts of the world are also helping in promotion and marketing of new titles, thus propelling the market growth.
The global Anime Market Size is estimated to be valued at US$ 32.38 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis
Strength: The Anime market has a large and dedicated fan base worldwide. Anime content is easy to distribute digitally, allowing for a global reach. Anime studios have talented artists and storytellers who can creatively adapt manga and develop original content.
Weakness: Anime production requires significant time and financial investment. Piracy of Anime content online reduces potential profits for studios.
Opportunity: The increasing popularity of streaming services provides an opportunity for Anime studios to partner for exclusive distribution deals. Greater acceptance in Western markets creates new audience segments for Anime content outside Japan.
Threats: Emergence of other engaging entertainment options online may divert attention from Anime. Cultural barriers may limit the ability of Japanese content and themes to resonate globally.
Key Takeaways
The global Anime market is expected to witness high growth, exhibiting a CAGR of 17% over the forecast period, due to increasing popularity of anime content worldwide driven by broad accessibility through streaming platforms. Major streaming services are investing heavily in acquiring licensing rights and funding new original anime productions.
Regional analysis
Japan dominates the Anime market currently, accounting for over 50% market share globally. East Asia remains the fastest growing regional market for Anime content outside Japan, fueled by increasing popularity in China, South Korea and other Southeast Asian nations. The United States represents the largest Anime market in Western world, exhibiting over 15% CAGR between 2023-2030 supported by large streaming subscriber base and conventions/fan events promoting Japanese culture.
Key players
Key players operating in the Anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. Large studios like Production I.G and Toei Animation are invested in developing original long-running franchises to drive consistent revenues.
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