Growing demand for preventive healthcare is a major driver driving the growth of next generation probiotics market. Consumers are shifting from curative to preventive healthcare approach. This has increased the demand for functional foods and dietary supplements with additional health benefits like next generation probiotics. Furthermore, increasing cases of lifestyle diseases due to unhealthy eating habits and sedentary lifestyle is also fueling the market growth. Players are extensively conducting R&D activities to develop strains of probiotics that can provide broader range of health benefits. This is expected to open new opportunities and aid the market expansion over the forecast period.

The global Next Generation Probiotics market is expected to witness high growth, exhibiting a CAGR of 11% over the forecast period, due to increasing health awareness. Consumers are increasingly opting for preventive healthcare and functional foods & beverages for better gut and immune health.

Regional analysis: North America dominates the Next Generation Probiotics market currently owing to advancements in gut microbiome research and digestive disorder prevalence. The Asia Pacific region is expected to grow at the fastest pace during the forecast period due to rising expenditures on healthcare and active lifestyles in nations like China, India, and Japan.

Key players operating in the Next Generation Probiotics market are Pendulum, Amsterdam Winclove Probiotics, Metabogen AB (Biogaia), Exeliom Biosciences, TargEDys, Chr. Hansen Holding A/S, YSOPIA Bioscience, A-Mansia Biotech, Next Gen Probiotics, Evolve Biosystems and DuPont de Nemours, Inc. These companies are investing in R&D to develop innovative products targeting different health applications.

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