Keyboard Segment is the largest segment driving the growth of...

Keyboard Segment is the largest segment driving the growth of Computer Keyboards Market

Postado 2023-11-22 09:55:07

Market Overview:
Computer keyboards are input devices used to type texts and commands into computers. They help users to enter text, numbers and other characters by pressing keys on the keyboard. Common types of computer keyboards include basic keyboards, ergonomic keyboards and laptop or notebook keyboards.

Market key trends:
One of the key trends in the computer keyboards market is the growing popularity of wireless and Bluetooth enabled keyboards. With advanced technologies, keyboard manufacturers are focusing on developing innovative wireless keyboards that connect with laptops, desktops, tablets and smartphones using Bluetooth or 2.4GHz wireless. Wireless keyboards offer mobility and flexibility to users as they eliminate cable clutter. They also enable seamless switching between multiple devices. This trend is expected to gain traction in the forecast period with high adoption of wireless technologies.
Market key trends:
The global computer keyboard market has been witnessing rising adoption of mechanical keyboards in the recent years. Mechanical keyboards offer better tactile feedback and are more durable as compared to membrane keyboards. Their ease of repair-ability and longevity is also attracting many users. Another key trend is the growing popularity of ergonomic keyboards designed to prevent risks of musculoskeletal disorders such as carpal tunnel syndrome. Many players are launching ergonomic keyboards with split, vertical or adjustable designs for improved wrist posture and comfort.

SWOT Analysis
Strengths: Mechanical keyboards are known for their high durability and longevity. They provide precise feedback for gaming or coding applications.
Weaknesses: Mechanical keyboards tend to be louder as compared to regular keyboards. Their high costs also limits their adoption.
Opportunities: Rising remote work culture and online learning is driving the demand for portable and ergonomic keyboards. There is also scope for developing battery-powered wireless mechanical keyboards.
Threats: Stiff competition from established players poses pricing pressures. Introduction of advanced input devices like voice assistants can also threaten the keyboard market.

Key Takeaways
The global Computer Keyboards Market Demand is expected to witness high growth, exhibiting CAGR of 3.9% over the forecast period 2023 to 2030, due to increasing demand for ergonomic keyboards.

The global computer keyboard market size for 2023 is estimated at US$ 5.08 Bn. North America dominates the market currently owing to high affordability and acceptance of advanced input devices. Asia Pacific is expected to be the fastest growing market during the forecast period with growing adoption of laptops and rising disposable income in the region.

Regional analysis
North America currently dominates the global computer keyboard market with US and Canada being the major countries. Asia Pacific is expected to witness the highest growth over the forecast period with China, India and Japan emerging as highly lucrative markets. Rapid digitalization, growing BYOD trend and increasing number of online users are some key factors driving the demand for computer keyboards in Asia Pacific region.

Key players operating in the computer keyboard market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd. Logitech and Microsoft capture major market share due to their robust distribution network and diverse product portfolio.