Market Overview:
Natural immune boosters are supplements which contain ingredients like herbs, vitamins and minerals that help boost immune system's natural defenses against infections. They provide various advantages like supporting the body’s first line of defense against everyday stresses and improving immune system function. With rising cases of diseases and strengthening immunity emerging as the need of the hour, demand for natural immune boosters is increasing at a robust pace.

Market key trends:
Increasing preference for plant-based and herbal supplements over pharmaceuticals is a major trend fueling market growth. People suffering from chronic ailments are gradually shifting to natural remedies due to lesser side-effects and multi-therapeutic properties of herbs. Additionally, rising health consciousness among masses coupled with growing influence of social media campaigns aimed at boosting immunity is driving massive uptake of immune-supporting supplements worldwide. Factors like ease of availability across multiple distribution channels in convenient forms along with inclusion of multiple immunity boosting ingredients in one supplement are also propelling the natural immune booster market expansion over the forecast period.
Segment Analysis
The Global Natural Immune Booster Market Demand is segmented on the basis of ingredients, form, source, and distribution channel. Based on ingredients, the market is segmented into vitamins, minerals, herbs, probiotics, omega-3 fatty acids and others. Among these, the vitamins segment dominates the market owing to the wide availability and increasing awareness about vitamin supplements. Vitamins such as vitamin C, vitamin D, and vitamin B are highly beneficial in boosting immunity.

Key Takeaways
The global natural immune booster market size is expected to witness high growth, exhibiting a CAGR of 7.0% over the forecast period, due to increasing health consciousness among consumers and growing prevalence of chronic diseases.

Regional analysis
North America dominates the natural immune booster market, accounting for over 30% of market share in 2023. The growth in this region can be attributed to the rise in health awareness and focus on preventive healthcare. Asia Pacific is expected to be the fastest growing region, exhibiting a CAGR of around 8.0% during the forecast period. Rising geriatric population and growth in health supplement industry are fueling the market growth in Asia Pacific.

Key players
Key players operating in the natural immune booster market are Himalaya Herbal Healthcare, Gaia Herbs, Nature's Bounty, NOW Foods, NutriGold, Garden of Life, MegaFood, New Chapter, Sambucol, BioSchwartz, Solgar, Source Naturals, Nature's Way, Jarrow Formulas, Pure Encapsulations. Himalaya Herbal Healthcare is one of the leading players owing to its wide product portfolio and global presence.

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