The Presentation Software Market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Presentation software is used to create digital presentations and presentations that can contain text, graphics, animation, sound, and video. Presentation software helps businesses deliver effective presentations and helps viewers easily understand concepts and complex information through visualization. Features like collaboration, ease of use, media integration, and sharing make presentation software an integral part of business communication.
Market key trends:
Cloud-based integrations are gaining popularity in the presentation software market. Cloud-based presentation software offers advantages like remote access, collaboration in real-time, easy sharing, automatic backups, and storage. The core cloud integrations for presentation software include seamless connections to cloud file storage solutions and productivity suites. Players are also integrating capabilities like online meeting solutions, team chat and communication tools, and project management features. For example, Microsoft PowerPoint integrates with Microsoft Teams, OneDrive, and SharePoint. The trend of cloud-based integrations is expected to drive the adoption of presentation software solutions over the forecast period.
Porter's Analysis
Threat of new entrants: The threat from new entrants is medium as substantial start-up cost is required to develop software. Significant development and product expertise is required to provide software with advanced features.
Bargaining power of buyers: The bargaining power of buyers is high as buyers have multiple options to choose from and can easily switch between presentation software.
Bargaining power of suppliers: The bargaining power of suppliers is low as presentation software companies have many technological component suppliers to choose from.
Threat of new substitutes: The threat from new substitutes is medium as new innovative technologies can disrupt the market.
Competitive rivalry: is intense among leading players.
SWOT Analysis
Strengths: Established brands, large user base, advanced features.
Weaknesses: High R&D cost, susceptibility to technological changes.
Opportunities: Growth in corporate & education sector, Rising popularity of visual communication.
Threats: Availability of free & open source options, threat from emerging technologies.
Key Takeaways
The Global Presentation Software Market Size is expected to witness high growth, exhibiting CAGR of 13% over the forecast period, due to increasing need for visual and engaging communication. Varied capabilities offered by advanced presentation software such as collaboration, multimedia integration and customization helps businesses deliver impactful presentations.
The North America region currently dominates the global presentation software market owing to wide acceptance of digital solutions across industries. Growing adoption of gamification and interactive content in corporate training is also driving increased spend on visual tools. Asia Pacific is poised to be the fastest growing regional market with countries like China, India and Japan emerging as lucrative markets.
Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Major players are focusing on product innovations and integrating with other collaboration tools to strengthen their market position.
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