SWOT Analysis
Strength: Rugged displays have strong durability and are resistant to vibrations, shocks, humidity and temperature extremes which makes them suitable for use in harsh environmental conditions. Their rugged features enable them withstand drops, spills, dust and grime. They offer enhanced readability in all lighting conditions including direct sunlight.
Weakness: Rugged displays have higher production costs compared to commercial-grade displays which impacts their pricing. Their specialized features also result in limited customization options.
Opportunity: Growing demand for rugged devices from industries such as military, automotive and industrial is driving the need for rugged displays. Increasing utilization of rugged tablets and handheld devices for logistics is another opportunity.
Threats: Availability of cheaper commercial-grade displays is a threat as they can fulfil requirements of less harsh working environments. Implementation of virtual and augmented reality technologies poses a threat by reducing the need for physical rugged displays.
Key Takeaways
The Global Rugged Display Market Size is expected to witness high growth, exhibiting CAGR of 8.3% over the forecast period, due to increasing adoption of rugged devices across industrial, military and commercial applications. Growing investments in manufacturing, transportation, logistics and military sectors are fueling the demand for rugged devices with robust displays.
North America dominated the rugged display market in 2022, accounting for around 35% of the overall share. Significant presence of leading rugged device manufacturers and growing defense budgets for advanced military equipment procurement are some factors contributing to the region's large market size. Asia Pacific is projected to witness fastest growth during the forecast period owing to expanding automotive, electronics and industrial manufacturing industries in China, Japan and South Korea.
Key players operating in the rugged display market are Dell Inc., Curtiss-Wright Corp., Getac Technology Corp., General Dynamics Corp., Zebra Technologies Corp., L3 Technologies Inc., Panasonic Corporation, Scio Teq, Sparton Corp., Crystal Group Inc., Kyocera Corp., and Beijer Electronics Group AB. The market is concentrated in nature with top players accounting for majority share. Key players are focusing on new product launches, partnerships and mergers & acquisitions to strengthen their technological capabilities and global footprint.
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