Maternity & Personal Care Market Insights

In 2022, the Maternity & Personal Care Market achieved a valuation of USD 58.5 Billion. Forecasts indicate a robust growth trajectory, projecting an increase from USD 62.5 Billion in 2023 to USD 106.6 Billion by 2032. This expected expansion signifies an impressive Compound Annual Growth Rate (CAGR) of 6.90% from 2023 to 2032. The driving forces behind this growth are linked to heightened individual awareness regarding personal health and hygiene. Furthermore, the market's upward trajectory is significantly influenced by the increasing preference for organic maternity & personal care products.

There is a noticeable emphasis on maternal health and wellness, with pregnant women and new mothers prioritizing self-care encompassing skincare, nutrition, and mental well-being. Continuous innovation in maternity and personal care products tailored to the specific needs of this demographic is observed among companies. The trend towards natural and organic products extends to the maternity and personal care market, with expectant mothers making informed choices about the products they use during pregnancy and postpartum.

Segment Analysis

The global maternity & Personal Care market is segmented based on Product, End User, and Distribution Channel.

Product Segment: Includes Skin Care, Hair Care, Oral Care, Cosmetics, and Others. The skin care segment held the largest market share in 2022 due to increased demand for self-care.

End User Segment: Comprises Male, Female, and Children & Infants. The female segment dominated in 2022, driven by the growing demand for high-quality and safe maternity products.

Distribution Channel Segment: Encompasses Online and Offline. The online segment took the lead in 2022, reflecting the rising trend of online shopping among customers.

Regional Analysis

The global maternity & Personal Care market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.

North America: Maintained the largest market share, driven by educational programs, healthcare providers, and online platforms contributing to heightened awareness. Advanced healthcare infrastructure and services further encourage expectant mothers to prioritize health.

Europe: Exhibited persistent growth, fueled by rising health consciousness, strict health legislation, and a focus on maternal health and wellness. Companies in this region are known for innovation in maternity and personal care products.

Asia-Pacific: Witnessed growth due to a rising population, increasing disposable income, rapid urbanization, and lifestyle changes. The urban consumers in this region are more health-conscious and seek maternity and personal care products.

Rest of the World: Attributed growth to rising birth rates, urbanization, increasing incomes, lifestyle changes, and medical advancements. Government support, investor interest, and technological viability further contribute to market expansion.

Key Findings of the Study

The global maternity & Personal Care market outlook is expected to reach USD 106.6 billion by 2032, at a CAGR of 6.90%.

The Asia Pacific region led the global market's fastest growth due to increased awareness about personal health and hygiene.

The skin care segment held the largest market share in 2022, with an approximate share of 45–65%.

Key market players include Edgewell Personal Care, Kaya Ltd, Johnson & Johnson, Seraphine, Jubiliant Ingrevea, Proctor & Gamble Co., Destination Maternity Corporation, Amoralia, Mama Mio Inc., and Unilever plc.