The tissue products market is estimated to be valued at US$ 19.73 Bn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Tissue products are paper-based consumer goods primarily used for hygiene and sanitation purposes. Key tissue types include toilet paper, facial tissues, kitchen & hand towels, and napkins. These products are utilized across residential and commercial settings such as homes, offices, healthcare facilities, hotels, restaurants, and more. Increasing awareness about health and hygiene along with the growing population is primarily driving the demand for tissue products globally.

Market Dynamics:
One of the major growth drivers for the tissue products market is the increasing demand for hygiene products amid the COVID-19 pandemic. The outbreak has boosted awareness about hand, face, and environmental hygiene significantly. This has resulted in amplified sales of tissue products including toilet papers, paper towels, napkins, and facial tissues for domestic as well as professional settings. Additionally, changing lifestyles and rising disposable income of consumers are also propelling the market growth. However, stringent forestry regulations could hinder the market expansion to an extent by restricting tissue manufacturing activities. Furthermore, availability of alternatives like cloth towels and growing adoption of digital modes of payment are posing challenges. Nevertheless, innovations in tissue manufacturing technologies, rising focus on environmentally sustainable products, and surging e-commerce sales will likely introduce lucrative opportunities for market players over the forecast period.

SWOT ANALYSIS
Strength: The tissue products market has strong brand recognition by companies such as Kimberly-Clark, Georgia Pacific and SCA. These brands have established a loyal customer base over decades. The global tissue production capacity is well-developed to meet rising demand. There is strong innovation in tissue product offerings with new variants being launched frequently by key players.

Weakness: Raw material prices, especially that of pulp, are volatile which impacts production costs for tissue manufacturers. Also, intense competition keeps margins low for players. Environmental regulations around tissue production are becoming more stringent over time.

Opportunity: Growth prospects exist in developing regions of Asia Pacific and Africa due to improving standards of living. New consumer segments are being targeted by private label brands offering value tissues. Video and online content are promoting more uses of tissue paper and expanding the market size.

Threats: Environmentalists are campaigning against tissue products due to their non-biodegradable content ending in landfills. Digital disruption through towels or air drying can replace tissue paper to an extent. Trade conflicts and economic slowdowns impact the demand for tissue globally.


Key Takeaways

The global Tissue Products Market Growth is expected to witness high growth, exhibiting CAGR of 5.6% over the forecast period, due to increasing spending power and awareness about personal hygiene.


Regional analysis: North America is the second largest regional market for tissue products attributable to heavy consumption in the United States. Furthermore, private label brands have strengthened their presence and are competitive against national brands with value offerings.

Key players analysis: Key players operating in the tissue products market are Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others. These industry leaders invest heavily in R&D, capacity expansion and branding to meet the rising global demand.

For more insights, read- https://medium.com/@poonamdcmi/tissue-products-market-estimated-to-witness-high-growth-owing-to-increasing-demand-for-hygiene-4567150c00a9