The cold pressed juice market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Cold pressed juice refers to juices extracted from fruits and vegetables through a hydraulic press without the use of any heat. It contains no preservatives and retains maximum nutrients and enzymes. It is gaining popularity owing to perceived health benefits. The market sees extensive usage of cold pressed juices in salads, smoothies, desserts and more.

Market Dynamics:

Rising health consciousness among consumers is a key driver for the market. People are increasingly preferring healthy food and beverage options to lead active lifestyles and prevent diseases. This is boosting demand for cold pressed juices perceived to be rich in nutrients. Another factor driving growth is increasing availability of cold pressed juices through online retail and modern retail formats. E-commerce platforms offer variety and easy access while retail stores make the products visible and available at one-stop. Both these channels aid the market's expansion.

SWOT Analysis

Strength: The cold pressed juice market has experienced high growth over the recent years due to various health benefits associated with consumption of cold pressed juices such as antioxidants, vitamins and minerals. The market has witnessed influx of new product launches catering to various consumer segments. Presence of established brands providing wide range of products further propels the market growth.

Weakness: High costs associated with cold pressing extraction technology limits its adoption. Presence of substitutes such as freshly squeezed juices also impacts the market. Limited shelf life of products pose logistical challenges.

Opportunity: Rising health consciousness among consumers especially in developing nations presents new opportunities. Innovation in extraction and packaging technology to increase product shelf life will boost prospects. Increasing online retail penetration complements market growth.

Threats: Stringent regulatory framework and certification policies pose threats. Vulnerability to climatic changes and fluctuating raw material prices are challenges. Intense competition from dominant players threatens market share of smaller brands.

Key Takeaways

The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing health consciousness among consumers. North America dominates the market accounting for over 30% share owing to high disposable income and awareness. Europe stands as the second largest followed by Asia Pacific exhibiting fastest growth on back of emerging economies and changing lifestyle.

Regional analysis

The Asia Pacific cold pressed juice market is projected to grow at a CAGR of 13% during the forecast period. Factors such rapid urbanization, rising living standards and growing health awareness drive the regional market. Further, increasing penetration of international brands and online retail platforms supplement market expansion in the region. China and India represent lucrative opportunities attributed to growing young population and changing dietary patterns.

Key players analysis

Key players operating in the cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. PepsiCo Inc. enjoys leading position owing to its diverse brand portfolio while Suja life and RAW Pressery have established strong presence in the US market. Smaller players are focusing on product differentiation to garner market share.

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