"Express Yourself: Breast Pumps Market Size, Share, and Emerging Trends"
The Breast Pumps market plays a vital role in the healthcare sector, providing essential tools for lactating mothers to express and store breast milk conveniently. The market has witnessed significant growth driven by factors such as increasing awareness about the benefits of breastfeeding, the rising number of working mothers, and advancements in breast pump technologies. Breast pumps offer a solution for mothers who may need to express milk for various reasons, including returning to work, medical considerations, or ensuring a flexible feeding schedule for their infants.
The global breast pumps market size was estimated to reach a valuation of US$ 1.6 Billion in 2022, and is projected to reach US$ 2.5 Billion by 2032, with a projected compound annual growth rate (CAGR) of 4.3% during the forecast period from 2022 to 2032. Breast pumps accounts for less than half a percent of total consumer medical devices market, but a higher spending has been observed in recent past.
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Key Companies Profiled
- Medela LLC
- Pigeon Group
- Koninklijke Philips N.V
- Ameda Inc.
- Ardo Medical AG
- Evenflo Feeding Inc.
- Mayborn Group Limited (Shanghai Jahwa Co. Ltd.)
“Macroeconomic Factors to Drive the Breast Pumps Market Expansion.”
Macroeconomic factors such as per capita spending by women has positively driven the market’s growth. According to survey conducted, 63% of women population in US has used breast pump atleast once during their nursing period and remaining 43% women strives to use them in future. Due to increase in the disposable income of the whole family, the product purchasing capacities of women has increased.
Moreover, with increased professional working hours and inadequate maternity leaves after delivery, the demand for breast pumps attribute to escalate at the growth rate of 4.3% in the forecast period.
Additionally, Governments around the world are pushing women to breastfeed their children until they are six months old. Furthermore, numerous worldwide organizations are organizing breastfeeding awareness campaigns. As a result, such advertisements will almost certainly increase product utilization. Moreover, end users will find it easier to obtain this equipment, resulting in an increase in demand for breast pumps.
Key Market Drivers:
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Growing Emphasis on Breastfeeding: A key driver for the Breast Pumps market is the growing emphasis on breastfeeding and its associated health benefits for infants. Healthcare organizations, governments, and advocacy groups globally have been promoting breastfeeding as the optimal way to nourish infants, contributing to increased awareness and the adoption of breast pumps as a supportive tool for breastfeeding mothers.
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Rising Number of Working Mothers: The increasing number of women in the workforce has driven the demand for breast pumps. Working mothers often require a means to express breast milk during working hours, and breast pumps provide a convenient and efficient solution. The flexibility offered by breast pumps aligns with the modern lifestyle of women who choose to balance career and motherhood.
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Technological Advancements in Breast Pump Design: Technological advancements in breast pump design have played a crucial role in market growth. Innovations include the development of electric and smart breast pumps that offer more comfort, efficiency, and user-friendly features. These advancements aim to enhance the overall user experience, making breast pumping more convenient and less intrusive for mothers.
Challenges and Restraints:
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Cost Considerations: The cost of breast pumps, especially advanced electric and smart models, can be a significant restraint. Affordability remains a key consideration for many consumers, and the high initial investment in certain breast pump technologies may limit adoption. Efforts to address cost barriers and provide affordable options for a wider demographic are essential for market inclusivity.
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Lack of Awareness and Education: Despite growing awareness, there remains a need for increased education about the benefits and proper usage of breast pumps. Some mothers may not be aware of the available technologies or may hesitate to use breast pumps due to misconceptions or lack of information. Educational initiatives are essential to empower mothers with the knowledge needed to make informed choices about breastfeeding and breast pump usage.
Competitive landscape
The market’s leading players are rigorously focusing on research and development to improvise their product offerings. For instance, the excessive use of electric breast pumps comes along with a bane of its heavy weight and noise however, producers continue to apply modern technologies to create lighter, quieter pumps. With an increased per capita healthcare spending by the population, the manufacturers are focusing more on advertising their products.
The renowned manufacturers are applying sustainable technology and optimization tactics for a wide range of end customers. Furthermore, the manufacturer's principal marketing strategy is built on their competence in planning, developing, and providing the best solutions. Market manufacturers also desire to expand their product distribution into developing and low-income countries.
- In November 2020, Aeroflow and Medela, both breast pump manufacturing companies launched their dream at-home breast feeding and mom’s makeovers for pump rooms in U.S.
- In Sept 2020, Willow, a breast pump manufacturing company, launched wearable breast pumps for women; the company also raised a huge revenue of US$ 55 Million and wishes to spend it on product line developments.
Technological Advancements:
Technological advancements in the Breast Pumps market focus on improving the efficiency, comfort, and convenience of breast pump devices. Innovations include the integration of smart technologies for remote monitoring and control, quieter and more discreet pump designs, and enhancements in suction technology to mimic natural breastfeeding rhythms.
Segmentation of Breast Pumps Industry Research
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By Technology:
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Electric Breast Pumps
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Single Electric
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Double Electric
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Manual Breast Pumps
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By Product Type:
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Closed System
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Open System
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By End User:
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Homecare Settings
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Healthcare Settings
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By Region:
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North America
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Latin America
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Europe
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East Asia
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South Asia & ASEAN
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Oceania
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MEA
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Current Industry News (2023):
Several trends and developments may have shaped the Breast Pumps market in 2023.
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Smart Breast Pumps and Connectivity: The industry may have witnessed continued growth in the adoption of smart breast pumps equipped with connectivity features. These pumps often come with mobile apps that allow mothers to track pumping sessions, monitor milk production, and customize settings. The integration of smart technologies enhances user experience and provides valuable insights for mothers.
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Focus on Comfort and User-Friendly Design: Manufacturers may have placed a greater emphasis on designing breast pumps that prioritize comfort and user-friendly features. Innovations in pump design, including softer and more ergonomic components, aim to enhance the overall experience for breastfeeding mothers and encourage regular use of breast pumps.
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Increased Availability of Hospital-Grade Pumps: The market may have seen an increased availability of hospital-grade breast pumps for home use. Hospital-grade pumps, known for their efficiency and reliability, provide an option for mothers who require a more powerful and durable solution. The accessibility of these pumps for home users contributes to improved breastfeeding support.
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Global Initiatives for Breastfeeding Support: Global initiatives and campaigns promoting breastfeeding and breastfeeding support tools, including breast pumps, may have gained momentum. Collaborative efforts between healthcare organizations, non-profits, and governments could focus on improving access to breastfeeding resources and ensuring that mothers are equipped with the necessary tools for successful breastfeeding.
The Breast Pumps market continues to evolve as a crucial component of maternal and infant healthcare, providing essential support for breastfeeding mothers. While challenges such as cost and awareness persist, ongoing technological advancements and industry trends indicate a commitment to addressing these issues. The market's ability to offer diverse, user-friendly options and align with the evolving needs of modern mothers contributes to its significance in promoting breastfeeding as a sustainable and healthy infant feeding practice.
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