Enzymatic Cleaner Is Estimated To Witness High Growth Owing To Growing Awareness Towards Environmentally-Friendly Cleaning Products
Enzymatic cleaners are formulated with enzymes that help break down common stains and soils like grease, food, oils and more when triggered by water and heat. These cleaners use natural ingredients like amylases, proteases and lipases derived from plants and microorganisms to cut through tough messes. They are effective alternatives to harsh chemical-based cleaners for both residential and commercial applications. Enzymatic cleaners are suitable for cleaning surfaces in kitchens, bathrooms, flooring, carpet, laundry etc. The global enzymatic cleaner market is estimated to be valued at US$ 1.71 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for the growth of enzymatic cleaner market is the growing awareness towards environmentally-friendly green cleaning products. Consumers are increasingly preferring sustainable alternatives to synthetic cleaners due to health and environmental concerns. Enzymatic cleaners are nature-derived, biodegradable and leave no toxic residues making them a suitable eco-friendly option. Their effectiveness in removing tough stains with very little effort or maintenance of surfaces also contributes to their rising demand. Innovation and new product launches catering to various applications by major players is another factor fueling the market growth. For instance, introduction of products in convenient packaging, with pleasant fragrances, and compatible with different temperatures are expanding the customer base.
SWOT Analysis
Strength: The Enzymatic Cleaner Market has several strengths as enzymatic cleaners offer more eco-friendly alternatives to traditional chemical-based cleaners. They are biodegradable and non-toxic, which helps minimize harm to the environment. Enzymatic cleaners also work efficiently to remove stubborn stains and residue without the need for harsh chemicals. Additionally, they are often suitable for cleaning delicate fabrics and surfaces that may be damaged by other strong cleaners.
Weakness: The main weaknesses include the lack of immediate results as enzymatic cleaners may require more time to work compared to chemical cleaners. They also have shorter shelf life once the package is opened. Additionally, their effectiveness can be reduced at very high or very low temperatures.
Opportunity: The market has opportunities for growth driven by increasing consumer awareness about environmental protection and health hazards of chemicals. Many people are switching to green cleaning products to reduce plastic waste and toxic emissions. There is also an opportunity to expand product ranges to cater to more applications in both residential and commercial settings.
Threats: Key threats include intense competition from established players and availability of cheaper private label brands. Stringent regulations regarding formulations and labeling of cleaning products also pose challenges. Fluctuations in raw material prices can impact overall costs.
Key Takeaways
The global enzymatic cleaner market forecast is expected to witness high growth over the forecast period driven by rising focus on sustainability. The market size is projected to reach US$ 2.65 billion by 2030, expanding at a CAGR of 6.8% from 2023 to 2030.
Regional analysis
North America currently dominates the market led by advancements in enzymatic formulations and increased adoption of green cleaning products. Countries like the U.S. and Canada are major revenue contributors. However, Asia Pacific is anticipated to be the fastest growing market with China, India, and other developing nations expected to raise demand substantially due to rapid urbanization and growing middle class.
Key players
Key players operating in the enzymatic cleaner market are Ecolab Inc., Novozymes A/S, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., The Clorox Company, Kikkoman Corporation, Spartan Chemical Company, Inc., Diversey, Inc., Johnson & Johnson, Danaher Corporation, Henkel AG & Co. KGaA, Procter & Gamble Co., DuPont de Nemours, Inc., Colgate-Palmolive Company, and Biokleen. Ecolab Inc., Novozymes A/S, and Reckitt Benckiser Group PLC collectively account for over 35% of the global market share.
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