Vegan food products are plant-based alternatives to meat, dairy, and other animal-derived foods. Their growing popularity is attributed to increasing concerns regarding health, animal welfare, and environmental protection. Vegan foods such as nut and soy milk, tofu, tempeh, seitan, and vegan mayonnaise offer similar taste and texture as compared to their conventional counterparts without containing any animal products.
The global vegan food market is estimated to be valued at US$ 17987.14 Mn or Mn in 2023 and is expected to exhibit a CAGR of 8.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising health consciousness due to the growing prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular issues has emerged as a key driver for the vegan food market. The risks of cardiovascular diseases and other illnesses associated with excessive red and processed meat consumption are compelling more people to adopt plant-based diets. Additionally, environmental benefits of veganism such as lower carbon footprint and water usage are attracting consumers as well as businesses towards vegan alternatives. As per the analysis, the global vegan food market is expected to be valued at over US$ 34,456.28 Mn by 2030, witnessing lucrative growth opportunities owing to factors such as rising concerns over animal welfare and global trend of flexitarianism.
SWOT Analysis
Strength: The vegan food market is witnessing high demand due to growing health consciousness among consumers. Many people are adopting vegan diets to lose weight and improve overall wellness. Several startups are introducing innovative vegan product options. The market offers a wide variety of vegan food choices from dairy alternatives to meat substitutes.
Weakness: Vegan food products tend to be expensive compared to conventional food items. This high cost can restrict market growth. Some vegan foods lack certain nutrients found in animal products which need supplementation. It is also challenging for manufacturers to develop authentic substitutes for popular meat dishes and dairy products.
Opportunity: Rising awareness about animal welfare and environmental sustainability is fueling the transition to plant-based diets. More people are reducing or avoiding animal products. Food companies are getting opportunities to cater to this emerging consumer base with specialized vegan product lines. The growth of the vegan population worldwide presents significant market potential.
Threats: Dairy farmers and meat producers may establish barriers to protect their businesses from the expansion of vegan alternatives. Stricter labeling regulations can adversely impact small businesses. There is also a risk of oversupply if production outstrips demand growth.
Key Takeaways
The global vegan food market is expected to witness high growth in the forecast period of 2023 to 2030. The market size is projected to increase from US$ 17987.14 Mn in 2023 to US$ 35087.28 Mn by 2030, registering a CAGR of 8.8%.
Regional analysis:
North America dominates the global vegan food market and is expected to continue its dominance in the coming years. The increasing vegan population in the US and Canada drives the market growth in the region. Asia Pacific exhibits the fastest growth and is emerging as a lucrative market for vegan food. Rising health awareness and ethical concerns regarding animal welfare support the rising adoption of veganism in countries like India and China.
Key players:
Key players operating in the vegan food market include Hain Celestial, SunOpta Inc., WhiteWave, and Others. Hain Celestial enjoys a leading position with its well-established brands like Earth Balance and Garden Protein. SunOpta Inc focuses on plant-based beverages and meat substitutes. WhiteWave manufactures Silk dairy alternatives and Earth Islands vegan cheese products.
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