Tissue paper is an absorbent paper that finds wide usage in daily necessities like handkerchiefs, toilet paper, paper towels, and facial tissues due to its soft and strong attributes. The availability of tissue paper in various absorption levels depending on thickness and material composition fulfill different consumer needs. Facial tissues are used for personal hygiene while paper towels help in drying and cleaning surfaces. The global Tissue Paper Market is estimated to be valued at US$ 84.37 billion in 2023 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving the growth of the tissue paper market is the increasing demand for absorbent materials across industries and geographies. Modern consumers prefer quick absorption and disposability which has boosted the demand for tissue papers immensely. Manufacturers are also focusing on eco-friendly production and recycling of tissue paper waste to sustain this demand while minimizing environmental impact. The production of tissue papers from recycled waste paper content as raw material has further accelerated. Advanced tissue paper variants suitable for heavy-duty applications are also gaining traction.
Segment Analysis

The global tissue paper market is dominated by the bathroom tissue segment, accounting for over 35% of the total market share. Bathroom tissue is considered a necessity in modern homes due to increased health and hygiene standards. Factors such as rapid urbanization, growing focus on sanitation, and rising disposable incomes have boosted tissue paper consumption, especially in developing regions.

Key Takeaways

The Global Tissue Paper Market Demand is expected to witness high growth over the forecast period of 2023 to 2030. Regional analysis. The Asia Pacific region currently dominates the global tissue paper market with a share of around 40%. Factors such as rising incomes, changing lifestyles, and rapid urbanization coupled with large population are driving tissue paper demand in the region. Key countries contributing to growth include China, India, Indonesia, and Japan. North America and Europe are other major regions for the tissue paper market.

The tissue paper market in Asia Pacific is expected to retain its leading position during the forecast period as well. Key players operating in the tissue paper market are Saint-Gobain, Kingspan, Rockwool, BASF, Johns Manville, Knauf Insulation, Owens Corning, Paroc, Dow Building Solutions, GAF Materials. These players are focused on expanding their production capacities and geographical reach to leverage growth opportunities.

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