Notebooks have become an integral part of modern lifestyles as they provide users with the convenience of portable computing. Notebooks come equipped with various productivity and entertainment applications and offer extended battery life, making them suitable for use on the go. Their compact form factor and light weight allow easy carrying compared to traditional personal computers (PCs). Notebooks are widely used by consumers for activities such as browsing, streaming, social networking, office productivity, and learning.

The global notebook market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
One of the major drivers contributing to the growth of the global notebook market is the rising demand for portable computing devices. Notebooks provide users with flexibility of use at different locations such as home, office, school, cafes, and during commute, owing to their compact size and integrated functionality. Their light weight allows easy carrying compared to desktop PCs. Furthermore, continuous technology advancement has led to significant improvement in notebook features such as enhanced processing power, high-definition touchscreen, longer battery life, and various I/O options without substantial increase in weight or size. These usability benefits of notebooks have helped driving their adoption over traditional desktop PCs, thus fueling market growth over the forecast period. Moreover, trends such as BYOD (bring your own device), distance learning, and remote working have further stimulated the demand for portable and powerful computing solutions in the form of notebooks.

SWOT Analysis

Strength:
- The global notebook market is forecasted to grow at a CAGR of 9.5% during the forecast period of 2023 to 2030. This fast paced growth indicates increasing demand for notebooks worldwide.
- Notebooks provide portability and flexibility for users to work on the go. This increases their utility and drives sales.
- Major players in the market have strong brand recognition and loyal customer base who trust their product quality and performance.

Weakness:
- Notebooks have shorter lifespan compared to desktops before requiring upgrades. This increases total cost of ownership for users.
- Thin and light notebooks compromise on performance aspects like graphics capability, CPU power and battery capacity to achieve portability.

Opportunity:
- Growth of remote working culture during COVID-19 pandemic boosted demand for notebooks. This trend is expected to continue even in post pandemic era.
- Emerging markets offer significant untapped potential for notebook sales given their large population and improving purchasing power.

Threats:
- Stiff competition from alternative mobile devices like tablets poses threat to notebook sales.
- Supply chain disruptions and constraints in electronic component availability impact production and cost of notebooks.

Key Takeaways

The Global Notebook Market Size  is expected to witness high growth. During 2023-2030 period, it is forecast to grow from a market size of US$ 146.02 billion in 2023 to US$ 289.42 billion by 2030, registering a CAGR of 9.5%. North America currently dominates the market with a share of over 30%, followed by Asia Pacific. The Asia Pacific notebook market is expected to grow at the fastest pace during the forecast period on back of large population, growing middle class and increasing internet penetration in countries like China, India.

Key players operating in the global notebook market are Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S. C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd. Major players are focusing on developing innovative features like thinner & lighter design, longer battery life, faster processors to strengthen their market position.

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