Facial tissue products are one of the most commonly used disposable paper products for personal healthcare and cleaning purposes. Facial tissues are soft, absorbent, and disposable papers used for wiping and cleaning nose, eyes and face. The demand for facial tissues is rising significantly owing to increasing focus on health, hygiene, personal care and cleaning worldwide. Facial tissues not only help in cleaning but also provide convenience which conventional cloth towels may lack.

The global Facial Tissue Market is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 12 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
Increasing application in personal care need is one of the key trends propelling growth of the facial tissue market. High demand for convenience and focus on health and hygiene during the COVID-19 pandemic has further driven the demand for facial tissues globally. Facial tissues help maintain hygiene by wiping or cleaning eyes, nose, face and hands easily and effectively. The ability of facial tissues to provide effective yet convenient cleaning alternative is boosting its adoption. Innovations in tissue technology focussed on improving softness, wet strength and absorbency have augmented market growth.
SWOT Analysis

Strength: Facial tissue market is witnessing strong demand growth due to rising personal hygiene awareness. Wide product availability through offline and online channels also strengthens the market.

Weakness: Raw material price fluctuations can impact product cost and profit margins. Strong competition from substitute products such as towels poses challenges.

Opportunity: Emerging markets offer new opportunities for sales growth. Product innovation through scented tissues, anti-viral tissues can boost demand.

Threats: Strict environmental regulations on tissue packaging can increase compliance cost. Economic slowdowns may dampen discretionary spending.

Key Takeaways

The Global Facial Tissue Market Size is expected to witness high growth over the forecast period of 2023 to 2030. Regional analysis comprises:

Asia Pacific region is expected to dominate the global facial tissue market owing to rapid urbanization, rising population, and improving standards of living in countries such as China, India. The region is poised to grow at a CAGR of around 15% during the forecast period.

Key players operating in the facial tissue market are Salesforce.com, Inc., Microsoft Corporation, ADOBE INC., SAP SE, and Oracle Corporation. These companies are focusing on expanding their product portfolio and global footprint through mergers and acquisitions to gain significant market share. SugarCRM Inc., Zoho Corporation Pvt. Ltd, Copper CRM, Inc., Insightly Inc., and Creatio also operate in this market space.

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