The global sourdough market is estimated to be valued at US$ 3.5 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis
Strength: Sourdough bread made without commercial yeast has the benefits of higher nutritional value as it is easier to digest. It contains natural live cultures that promote gut health. It tastes better than regular bread as the long fermentation process allows flavors to develop fully.
Weakness: Sourdough requires more time and effort compared to regular bread as it involves 12-36 hours of natural fermentation. It can be more difficult for bakeries to manage production schedules due to variability in fermentation time depending on temperature and other environmental factors.
Opportunity: Rising health consciousness is driving demand for breads made with natural ingredients and sans additives. Sourdough appeals to this trend as it contains no artificial preservatives or commercial yeast. Increasing experimentation with traditional foods offers scope to innovate new flavor variants of sourdough bread.
Threats: Availability of cheaper mass-produced breads poses pricing challenges. Strict quality standards and shorter shelf life require an efficient supply chain, which local artisanal bakeries may find difficult to achieve.
Key Takeaways
The Global Sourdough Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by increasing preference for additive-free and natural foods. The market size for sourdough is projected to reach US$ 3.5 Bn by 2023.
Regional analysis
Europe currently dominates the sourdough market with the highest consumption, accounting for over 40% value share. Countries like France, Germany and Italy have long traditions of sourdough bread baking. However, North America is the fastest growing regional market for sourdough driven by health trends and influence of artisanal bakeries promoting traditional techniques.
Key players
Key players operating in the sourdough market are Tata Communications Ltd., Amazon CloudFront €” Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.
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