India Smart TV Market Soars to New Heights

Smart TVs Transform Entertainment Landscape in India

The traditional television landscape in India has undergone a revolutionary transformation with the advent of Smart TVs. Offering a plethora of features, these intelligent devices have seamlessly integrated internet connectivity, enabling access to streaming services, on-demand content, and compatibility with wireless devices. Powered by the Android system, Smart TVs provide a gateway to popular OTT platforms like Hulu, Netflix, and YouTube, along with social media apps such as Twitter and Facebook. Voice command functionalities enhance the overall user experience, turning these devices into comprehensive entertainment and connectivity hubs.

India Smart TV Market Overview:

The report on India Smart TV Market provides a comprehensive overview, encompassing market segmentation based on Segmentation and region. It estimates the market's value for the forecasted period, highlighting major opportunities, CAGR, and annual growth rate. 

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India Smart TV Market Report Scope and Research Methodology:

The research for this report incorporates a comprehensive market segmentation, covering type, application, form, and region of the India Smart TV Market. It estimates the market in terms of USD value for the forecasted period, providing major opportunities, Compound Annual Growth Rate (CAGR), and annual growth rate. The report adopts a bottom-up approach to accurately estimate the India Smart TV Market size. Data from both international and domestic markets are analysed, including landscape analysis, trade insights, and key regions of development, ensuring a thorough market analysis. Additionally, the report includes product development details, such as current technologies, new product launches, and research and development activities, all of which contribute to market growth. For a deeper understanding of market strategies, business segmentation, and the geographic region of major players, the report offers an in-depth analysis.

India Smart TV Market Regional Insights:

North America dominated the largest market share in 2022 and is expected to significantly grow during the forecast period. Asia Pacific is a fast-growing region in a India Smart TV market. Europe expected a sustainable growth during the forecast period.

India Smart TV Market Segmentation:

by Resolution

HDTV
FULL HD TV
4K UHD TV
8K UHD
Others

Over the course of the projection period, the India Smart TV Market is anticipated to have a notable increase in revenue share, with the HDTV resolution segment accounting for over 45% of the market. With a 35% market share, 4K UHD TV is the second most popular category. Thanks to cost-effectiveness and technological developments, Indian consumers may now purchase 4K HD TVs. Major companies like Samsung Electronics Co. and Sony Corporation have embraced quantum dot and nanotechnology to improve the picture quality of their goods. In the Indian smart TV market, several factors are driving the segment's growth.

by Screen Type

Flat
Curved
Others

The flat screen segment dominated the market in 2023 and is predicted to increase at a compound annual growth rate (CAGR) of roughly 17.0% in the India smart TV market over the forecast period. The surge is mostly driven by consumers' desire for flat-screen TVs over more costly options. Installing these TVs on walls is also less complicated. The introduction of compact, entry-level smart TV models with flat displays and the elimination of import taxes on LCD panels have also contributed to the growth of the Indian smart TV market.

by Screen Size

Below 32 Inches
32 To 45 Inches
46 To 55 Inches
56 To 65 Inches
Above 65 Inches

In terms of screen size, the market leader in 2023 was the 32–45 inch sector, which held a share of almost 36%. The medium-screen TV market is expanding due to the growing popularity of the Smart TV market in India, and models are starting to come equipped with 4K technology. Companies in the Indian smart TV market are also releasing smart TVs at affordable prices that have screens that range from 32 to 45 inches or smaller than 32 inches in order to appeal to the middle-class and lower-class people.

by Distribution Channel

Hypermarket
Online
wholesaler
Speciality Store
Others

During the projection period, there will be a notable increase in the offline segment's share of the India Smart TV Market share by Distribution Channel. In the offline India Smart TV Market category, smart TVs are sold by supermarkets, hypermarkets, and specialty stores. In this industry, offline distribution channels still make up the bulk of channels. The offline market segment was estimated to be worth billions of dollars, and growth was predicted to continue until 2023. The vendors in the India Smart TV market also sell their products through a variety of renowned offline stores, such as Kohinoor, Reliance, Vijay Sales, and Croma.

by Technology Of Screen

QLED
OLED
Nano-cell
HDR
Others

TV screens are crucial for excellent picture quality due to screen technology. LED technology has advanced to the point that Micro-LED displays are appealing to consumers due to their huge screens and excellent quality. Advantages of this display include better contrast, faster response times, and energy efficiency. The next screen in the list add in the Indian smart TV market is called Nano Cell. In Nano Cell technology, nanoparticles are employed at individual pixels. 

by Prize Range

Under US$ 500
US$ 500 - US$ 1000
US$ 1000 - US$ 2000
US$ 2000 - US$ 3000
US$ 3000 & Above

by Application

Residential
Commercial
Restaurants & Cafeterias
Corporate Offices
Others

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India Smart TV Market Major Players are:

1. Samsung Electronics (Gurgaon Sector 43, Gurgaon, Delhi.)
2. LG Electronics (Greater Noida, Greater Noida, Delhi.)
3. Sony (Malad West, Mumbai )
4. Skyworth ( Sector 19, Gurugram, Haryana )
5. Foxconn (Sharp) (Sector 125, Noida, Uttar Pradesh )
6. Xiaomi (India)( Devarabisanahalli, Bengaluru)
7. Vizio (Noida, (Uttar Pradesh, India)
8. Haier (Ranjangaon, Pune, )
9. Panasonic (Gurugram, Haryana,)
10. Chonghong(Mumbai, India )
11. Konka (New Delhi.)
12. Videocon Industries Ltd. (Mumbai)
13. Sansui Electric Co. Ltd. (Pune, Maharashtra, India.)
14. Toshiba Corporation(Manali New Town)
15. Intex Technologies(Okhla Industrial Area Phase 2, Delhi )
16. Micromax Informatics Ltd.( Gurugram, Haryana,)
17. TCL India. (Sion, India)
18. Philips India Ltd.(Dlf Cyber City, Gurgaon, Delhi)
19. Croma(Mumbai, India)

Key questions answered in India Smart TV Market are:

• Who are the key players in the India Smart TV market?
• What is the demand pattern for the India Smart TV market?
• What is the expected India Smart TV Market size by the end of the forecast period?
• What are the global trends in the India Smart TV Market?
• What are the recent industry trends that can be implemented to generate additional revenue streams for India Smart TV Market? 
• How is the intervention from regulatory authority is shaping the India Smart TV Market?

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Key Offerings:

• Past Market Size and Competitive Landscape 
• Past Pricing and price curve by region 
• Market Size, Share, Size & Forecast by different segment 
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region 
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective 
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis 
• PORTER’s analysis 
• Value chain and supply chain analysis 
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis 
• Recommendations 

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