The U.S. fashion ecommerce market comprises of online fashion product sales through various e-commerce platforms. Fashion items sold through online channels include clothing, footwear, accessories and other related items. The global market is dominated by large retailers and brands maintaining their own online stores or marketplace listings. Online fashion shopping provides consumers with convenience and access to a wide variety of products from different brands all in one place.

The global U.S. Fashion Ecommerce Market is estimated to be valued at US$ 108.1 Bn  in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Rising online fashion shopping is one of the key drivers propelling the growth of the U.S. fashion ecommerce market over the forecast period. Consumers prefer online shopping due to the convenience it provides such as easy accessibility on mobile devices, vast product selection, attractive offers and discounts, easy return policies and doorstep delivery. According to Digital Commerce 360, online fashion sales in the U.S. grew by 14.3% year over year to reach $99.44 billion in 2021. Additionally, favorable demographics such as growing millennial population also contribute to the rising popularity of online shopping for fashion products in the country. Millennials are highly active internet users and early adopters of online shopping trends who opt for digital platforms over brick and mortar stores for meeting their fashion needs.

SWOT Analysis
Strengths: The U.S. fashion ecommerce market benefits from strong consumer spending and high adoption of online shopping. Consumers have become accustomed to the ease and convenience of online shopping. There is also a wide variety of domestic and international fashion brands available on various ecommerce platforms.
Weaknesses: Comparatively high return rates for apparel and accessories ordered online can reduce margins for retailers. Fit and sizing issues are common challenges with online purchases of fashion items. Fragmented nature of the industry means there is no clear market leader.
Opportunities: Growing popularity of social media and influencer marketing opens new avenues for digital marketing of fashion brands. Customization and personalization options offered by major platforms appeal to younger consumers. Emerging technologies such AR/VR could enhance online shopping experience in the future.
Threats: Competition from low-cost Asian manufacturers selling directly to consumers online puts pressure on margins. Rising shipping costs and supply chain disruptions pose risks. Changing consumer preferences and spending priorities due to economic uncertainty also introduce risks.

Key Takeaways

The global U.S. Fashion Ecommerce Market Share  is expected to witness high growth over the forecast period driven by rising penetration of smartphones and internet. According to research, the market will grow at a CAGR of 4.3% from 2023 to reach a value of US$ 108.1 Bn  by 2030.

Regional analysis: The Western region currently dominates the U.S. fashion ecommerce market owing to high consumer spending power and tech-savvy population. States such as California, Texas and New York account for over 50% market share. However, Southern and Midwestern states are witnessing faster growth as infrastructure and connectivity improves in rural areas.

Key players: Key players operating in the U.S. fashion ecommerce market are Johnson & Johnson Vision Care, Inc., ESSILORLUXOTTICA, CooperVision, Carl Zeiss AG, Bausch & Lomb Inc., Safilo Group S.p.A., Charmant Group, Chemilens (CHEMIGLAS Corp.), CIBA VISION, De Rigo Vision S.p.A., Fielmann AG, HOYA Corporation, JINS, Inc., Marchon Eyewear, Inc., Marcolin S.p.A, QSPEX Technologies, Rodenstock GmbH, Seiko Optical Products Co., Ltd., Shamir Optical Industry Ltd., Silhouette International Schmied AG, Warby Parker, Zenni Optical, Inc.

 

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