Nutritional yeast is a food product made from deactivated yeast that is a complete protein and rich in B vitamins. Used as a vegetarian substitute for cheese in recipes due to its cheesy, nutty flavor, it can also be consumed as a spread or salad topping. 

The global Nutritional Yeast Market is estimated to be valued at Us$ 229.6 Mn in 2023 and is expected to exhibit a CAGR Of 6.8% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:


The rising demand for nutritious food products is expected to be the key driver for growth of the nutritional yeast market over the forecast period. Nutritional yeast is considered a complete protein as it contains all nine essential amino acids that the human body requires. It is also a rich source of various vitamins like riboflavin, niacin, vitamin B6 and folate. Owing to these health benefits, consumers are increasingly preferring nutritional yeast as a substitute for dairy and meat products. Additionally, growing flexitarian or vegetarian population is further fueling the demand. Furthermore, increasing applications of nutritional yeast as a flavor enhancer in plant-based meat analogues and cheese alternatives is also projected to propel the market growth during 2023-2030.

SWOT Analysis

Strength: Nutritional yeast powder is a good source of Vitamin B12, which is essential for cardiovascular health, nervous system function, and DNA synthesis. It also provides protein and fiber. It has several health benefits like reducing cholesterol and blood pressure. It is naturally gluten-free and suitable for vegans and vegetarians as an alternative to dairy and meat.

Weakness: Nutritional yeast powder tastes savory and tangy, resembling cheese or butter, but not exactly like it. This can be unappealing to some consumers looking for exact dairy or meat substitutes. Some people may also find the texture flaky and granular and prefer smoother options. The packaging size is often relatively small for the price.

Opportunity: More consumers are adopting vegan, vegetarian or flexitarian diets concerned about health, sustainability or animal welfare. This growing demographic provides an opportunity to market nutritional yeast powder as a dairy and meat alternative rich in nutrients. New innovative flavored yeast products could appeal to broader tastes. International expansion especially in Asia and Europe where veganism is rising offers growth potential.

Threats: Other savory plant-based products like meat alternatives may compete for market share among vegan and vegetarian consumers. Rising commodity and production costs can squeeze profit margins. Potential oversupply could lead to price drops and limit profits for manufacturers. Dependence on a small number of producers creates consistency and supply risks if any encounter operational difficulties.

Key Takeaways

The Global Nutritional Yeast Market Demand is expected to witness high growth over the forecast period of 2023 to 2030. The global nutritional yeast market is estimated to be valued at US$ 229.6 Mn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030.

Regional analysis shows North America currently dominates due to strong demand from health-conscious consumers and widespread availability. The USA is the largest consumer market followed by Canada. However, Europe is growing rapidly led by the UK, Germany, and France where veganism is more popular. Asia Pacific is emerging as the fastest growing region with China and India experiencing increased demand for vegan protein products.

Key players operating in the nutritional yeast market are Burley, Lesaffre, Angel Yeast, Lallemand, Bob’s Red Mill, Braggs, NOW Foods, and Sari Foods. Burley and Lesaffre together control over 40% of the market. These companies have expanded production and product lines to meet rising demand. Smaller independent manufacturers have also entered with innovative niche items. Companies are investing in marketing, new flavors, and international expansion especially in Asia to gain market share. Partnerships with food brands and retailers help increase accessibility and volumes.

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