Next generation probiotics are live microorganisms that provide beneficial health effects beyond basic nutrition to the host by improving the balance of microflora in the gut. They help in maintaining gastrointestinal health and modulate immune system responses. These probiotics are associated with a variety of products including dairy & non-dairy food & beverages, dietary supplements, and animal feed. Rising consumer awareness regarding preventive healthcare and growing popularity of probiotic-supplemented foods and dietary supplement to boost immunity are primary factors driving market growth.

The global Next Generation Probiotics Market is estimated to be valued at US$ 186.93 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Increased focus on preventive healthcare is driving market growth significantly. The COVID-19 pandemic has raised awareness about personal well-being and immunity which is encouraging the adoption of next generation probiotics and their associated products. Their ability to modulate gut microbiota, enhance digestive health and immunity is boosting their demand.

Moreover, advancement in research and development activity for novel probiotic strains is contributing to market growth. Leading players are investing in clinical trials to validate the efficacy of new strains which is expected to expand market reach. However, high product costs and lack of awareness in developing nations may restrain market growth over the forecast period.

SWOT Analysis

Strength: Next Generation Probiotics contain live microorganisms that provide health benefits beyond basic nutrition when consumed in adequate amounts. They have the ability to alter the intestinal microflora that is beneficial for human health. The consumption of Next Generation Probiotics leads to the prevention and treatment of various health conditions like gastrointestinal disorders, diabetes, obesity, cardiovascular diseases among others.

Weakness: The high costs associated with research and development activities related to Next Generation Probiotics can restrict its adoption. Also, limited awareness among consumers regarding the health benefits of consuming probiotic supplements acts as a challenge.

Opportunity: Growing focus on preventive healthcare and rising consumer awareness about the link between diet and health offers significant growth prospects. Increasing popularity of dietary supplements among the younger population to enhance immunity further creates lucrative opportunities.

Threats: Stringent government regulations pertaining to probiotic product labels, health claims and registration procedures pose threats. Limited clinical evidence on the efficacy and safety of Next Generation Probiotics also restricts their adoption to some extent. The threat ofsubstitute products like prebiotics and synbiotics further challenges the Next Generation Probiotics market.

Key Takeaways

The Global Next Generation Probiotics Market Size is expected to witness high growth over the forecast period. The market size for 2023 is estimated to be US$ 186.93 Mn With a CAGR of 5.9% between 2023-2030, the market is projected to reach US$ 285.88 Mn by 2030.

Regional analysis: North America dominates the global Next Generation Probiotics market currently due to rising health consciousness, increasing intestinal disorders and growing geriatric population in the region. Asia Pacific is anticipated to witness the fastest growth over the forecast period supported by rising per capita healthcare expenditure, surging bacterial & viral diseases and growing middle-class population with higher disposable incomes in developing countries like China and India.

Key players: Key players operating in the Next Generation Probiotics market are Coty UK, Procter & Gamble Prestige Beaut, L’Oreal, LVMH, Givaudan, International Flavors & Fragrances, Estee Lauder Beautiful, Kilian, Firmenich, Symrise. They are focusing on new product launches, expansion of regional footprint and collaboration activities to strengthen their market position.

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