E-commerce packaging plays an important role in protecting products from damages during transit, thereby enhancing customer experience. E-commerce packaging materials such as protective mailers, envelopes, corrugated boxes, and bubble wraps help secure items and shield goods from external impact and shocks. Growing environmental concerns have increased demand for sustainable packaging materials made from recycled content, which reduce packaging waste.

The global E-Commerce Packaging Market is estimated to be valued at US$ 29.66 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Growth of the e-commerce industry coupled with rising sustainability trends have accelerated demand for environment-friendly packaging solutions made from recycled content in the recent past. Key players are focusing on developing innovative and sustainable packaging solutions made from recycled paper, plastic, and other materials certified by organizations like Sustainable Forestry Initiative and Forest Stewardship Council. For instance, in 2020, Amcor launched lightweight and recyclable barrier polyolefin mailers to enable sustainable e-commerce packaging. Such developments are expected to significantly contribute to market growth over the forecast period.

Segment Analysis

The global e-commerce packaging market is dominated by protective packaging segment. It holds the largest market share owing to increase in e-commerce activities and need to prevent damage during transit of goods. Protective packaging solutions like bubble wraps, air pillows, mailers, and other padded mailers are extensively used in e-commerce businesses to protect goods from any damage. This sub-segment is expected to retain its dominance during the forecast period due to rising concerns of safety of products shipped online.

Key Takeaways

The Global E-Commerce Packaging Market Size is expected to witness high growth over the forecast period of 2023 to 2030. The market is projected to grow at a CAGR of 6.2% during this period and reach a size of US$ 29.66 Bn by 2023 from US$ 20 Bn in 2018.

Regional analysis

The Asia Pacific region dominates the global e-commerce packaging market and is expected to grow at the fastest rate due to rising penetration of internet and growth of e-commerce sales in countries like China and India. China accounts for the major share in the region's market. Key players are focusing on this high potential region by expanding their operations.

Key players

Key players operating in the e-commerce packaging market include Amcor plc, Mondi Group, International Paper Company, Smurfit Kappa, DS Smith, Klabin S.A., Georgia-Pacific LLC, Rengo Co., Ltd., Orora Packaging Australia Pty Ltd, and Nippon Paper Industries Co., Ltd. Amcor plc and Mondi Group are the largest players, among these, focusing on product innovation and expansions.

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