Soft touch films, characterized by their velvety texture and scuff-resistant surface, are thin matte films composed of materials like polypropylene, polyethylene terephthalate, and polyethylene. They are primarily intended for one-sided lamination and are available with three distinct coatings: water-based, solvent-based, and FDA-compliant soft touch coatings. The increasing demand for these films is driven by their unique ability to enhance tactile sensations, reduce glare, and maintain image color vibrancy. Moreover, they outperform standard matte laminating films in terms of color clarity and lend a premium touch to luxury product packaging, making them a sought-after choice in the global market.

According to Future Market Insights, North America is projected to maintain its dominance in the global soft touch film market throughout the forecast period from 2022 to 2032. The rising consumer preference for sophisticated products with luxury packaging, a growing trend in corporate brochures, and increased applications in electronics packaging are driving the demand for soft touch films in the USA and Canada. Consequently, key market players are actively introducing novel products to meet this growing demand.

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For instance, in 2020, Toray Plastics (America), Inc., an American-based innovator, unveiled its Lumirror®STM Soft-Touch Matte film, featuring advanced matte-coated polyester film technology. Multiple such product launches are expected to boost sales in the North American market.

Additionally, Western Europe is set to hold a substantial share in the global soft touch films market from 2022 to 2032. As the reading trend gains momentum, particularly among millennials, the launch of new books by numerous publishers and famous authors is driving the demand for protective and scuff-resistant films. For example, in 2021, renowned writer Richard Osman, in collaboration with Penguin, launched two bestselling books, “The Thursday Murder Club” and “The Man Who Died Twice,” with significant sales figures. Since soft touch films are extensively used in premium book covers, the continuous influx of new book releases is expected to bolster sales in the Western European market.

Market Competition

Some of the leading players in the global soft touch film market are

• Taghleef Industries SLU,
• Avery Dennison Corporation,
• Flexfilm Limited,
• Doro Tape (UK) Ltd.,
• Jet Technologies,
• DUNMORE Corporation,
• Ampacet Corporation,
• Cosmo Films, Ltd.,
• Pragati Corporation, and
• others.

Attributed to a large number of market participants, increasing new launches products, and capacity expansion strategies, the market for soft touch film is highly competitive.

Some Prominent Drivers Spearheading Soft Touch Film Market Growth

1. Luxury Packaging Trends : The growing consumer preference for sophisticated and luxury packaging solutions is a key driver for the soft touch film market, as these films enhance the tactile and visual appeal of premium products.
2. Corporate Marketing Materials : The increasing use of soft touch films in corporate brochures and marketing materials, including annual reports and promotional items, drives the demand for these films, especially for brand enhancement and professional presentations.
3. Electronics Packaging Applications : The expansion of the electronics industry and the need for protective, scuff-resistant packaging for electronic devices contribute to the growth of soft touch films.

Key Segments Profiled in the Soft Touch Film Market Survey

By Material:

• Polypropylene (PP)
• Polyethylene Terephthalate (PET)
• Polyethylene (PE)
• Others

By Coating:

• Water Based
• Solvent Based
• FDA Compliant Soft Touch Coatings

By Film Width:

• Below 15 microns
• 15-25 microns
• 25-35 microns
• Above 35 microns

By Application:

• Book Covers
• Postcards
• Premium Prints
• Corporate Brochures
• Electronic Packaging
• Luxury Folding Cartons, Boxes, Etc.
• Dust Jackets
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific Excluding Japan
• Japan
• Middle East and Africa