Next generation probiotics play a vital role in improving gut health, immunity and digestion. Being live microorganisms that when administered in adequate amounts confer health benefits on the host, they aid in regulating digestive health, treating various intestinal disorders and boosting immune function. Their prebiotic and nutrients enrich the growth of beneficial microbes already present in intestines.

The global Next Generation Probiotics Market is estimated to be valued at US$ 4.1 billion in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the key market trends driving the growth of next generation probiotics market is the increasing health consciousness among consumers. People are now well aware of the various health benefits associated with consuming probiotic supplements on a regular basis. Probiotics support digestive health, help maintain a healthy immune system, lower risk of certain cancers and heart diseases, reduce symptoms of depression and promote weight management. With rising prevalence of lifestyle diseases and disorders like irritable bowel syndrome, consumers are increasingly relying on probiotic supplements for intestinal and overall well-being. Growing promotion of probiotics through various online and offline marketing campaigns is further creating awareness about their health promoting properties. With consumers focusing more on preventive healthcare approach, demand for next generation advanced probiotic supplements is expected to surge significantly over the forecast period.

Segment Analysis
The global next generation probiotics market is dominated by the food and beverage segment. Probiotic food and beverages are gaining popularity due to the various health benefits associated with probiotic consumption. Probiotics help maintain digestive health, support immune function, and promote overall wellness. As people are becoming more health conscious, the demand for probiotic fortified yogurt, juices, dietary supplements is increasing tremendously. This segment accounts for over 50% of revenue share in the global next generation probiotics market due to increased consumption of probiotic dietary supplements.

Key Takeaways
The Global Next Generation Probiotics Market Size is expected to witness high growth over the forecast period. The global Next Generation Probiotics Market is estimated to be valued at US$ 4.1 billion in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023-2030.

North America is currently the largest and fastest growing market for next generation probiotics. The growth in this region can be attributed to rising health consciousness, growing geriatric population, and increasing prevalence of lifestyle diseases. With more emphasis on preventive healthcare, the demand for next generation probiotics is high in North America.

Key players operating in the next generation probiotics market are Probi AB, Procter & Gamble Company, iHealth, BioGaia AB, Danone SA, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., Nestle S.A.. Probi AB has positioned itself as a leader in the market through intensive research and launches innovative probiotic strains. Procter & Gamble Company focuses on strategic acquisitions to enhance its product portfolio. BioGaia AB has a robust distribution network across North America and Europe.

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