India ready to mix food market comprises of products like bread, pizza bases, pancakes and others which provides a convenient way of cooking food. These products saves time and efforts in preparation of food. Consumers are increasingly opting for ready to eat and ready to cook food options owing to changing lifestyle and busy schedules.
The global India Ready to Mix Food Market is estimated to be valued at US$ 443.89 Mn in 2024 and is expected to exhibit a CAGR of 25% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising adoption of convenient food options: Ready to mix foods provide consumers a convenient way of cooking food within a short span of time. Busy schedules and hectic lifestyles have increased the demand for convenient packaged or ready to eat foods. Growing number of working women population has further boosted the sales of ready to mix foods.
Increasing urbanization: Rapid urbanization in India has changed consumer food habits and preferences. People living in urban areas have less time for food preparation due to long working hours and traffic. This has significantly increased the demand for ready to cook options like ready to mix foods. Exposure to global food trends and exposure to western food culture has also contributed to the growth of ready to mix food market in India. Healthy convenient options are gaining popularity among urban population.
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SWOT Analysis
Strength: The India ready to mix food market has high demand for convenience food products in the country. There is growing preference for ready-to-cook and ready-to-eat food among busy professionals and millennials. Moreover, changing lifestyle and rapid urbanization are fueling the sales of ready mixes.
Weakness: High pricing of ready to mix food products act as a restraint in the market. Also, availability of loose and unpackaged substitutes at lower prices limits the market growth to some extent.
Opportunity: Rising health consciousness and income levels offer lucrative opportunities for organic and premium ready mixes. Furthermore, increase in number of online food delivery platforms widen the scope for ready mixes.
Threats: Stringent government regulations regarding food safety and packaging standards pose regulatory challenges. Growing adoption of home cooked food due to COVID-19 outbreak also threatens the market.
Key Takeaways
The Global India Ready To Mix Food Market Size is expected to witness high growth. Supported by changing lifestyle, rapid urbanization and increasing prevalence of dual income households, the Indian ready to mix food market has been witnessing an upward growth trajectory. The market valued at US$ 443.89 Mn in 2024 and is projected to reach US$ 1,117.23 Mn by 2030, expanding at a CAGR of 25% during the forecast period.
Regional analysis related content comprises
The western region dominates the India ready to mix food market and is expected to maintain its leading position during the forecast period. Key factors attributable to the largest share of this region are high disposable incomes, heavy exposure to international cuisine, and expanding base of young population. States like Maharashtra and Gujarat are anticipated to drive the growth of western India ready to mix food market.
Key players related content comprises
Key players operating in the India ready to mix food market include MTR Foods Pvt. Ltd., ITC Limited, Nestle, LG Foods, McCain Foods (India) Pvt. Ltd. and others. These players dominate the market with their diverse product portfolio and strong distribution network across the region.
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