Women’s swimwear products are designed to be fashionable and comfortable with properties like fabric stretch and UV protection incorporated. Sports swimwear offers advantages like quick drying and ease of movement for water activities.

The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The wide adoption of fashionable swimwear designs is expected to drive the growth of the women’s swimwear market over the forecast period. Manufacturers are increasingly focusing on incorporating on-trend fashion elements in swimwear designs while also ensuring properties like stretch, breathability and UV protection. This is allowing women to choose swimwear pieces that reflect their personal styles while being suitable for use. The convergence of swimming and fashion has boosted experimental and bold designs infused with bright colors, flirty cuts, embellishments and prints in recent years. This rising preference for swimwear as both performance and streetwear is expected to propel the market growth.

Segment Analysis
The global Women’s Swimwear market is dominated by the bikini and one-piece segments. The bikini segment accounts for over 35% of the market share as bikinis are considered trendy and fashionable. They come in various styles and designs that appeal to most age groups. Meanwhile, the one-piece segment has also witnessed rising demand among women looking for swimsuits that provide full coverage without compromising too much on style. One-piece swimsuits are modest yet flattering options suitable for various body types.

Key Takeaways
The Global Women’s Swimwear Market Size is expected to witness high growth. The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.

Regional analysis The Asia Pacific region is emerging as the fastest growing market for women's swimwear. Countries like China, India, and Australia have warm weather and long coastlines which is driving the demand for swimsuits in these markets. The presence of top manufacturers and availability of low-cost production opportunities makes Asia Pacific an attractive market for key players.

Key players Key players operating in the Women’s Swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Marysia LLC dominates the premium swimwear segment with its signature rashguard designs while Adidas AG leads the active swimwear category. The market is witnessing new entrants from China that offer fast fashion swimwear at affordable prices online. Innovation in fabric and continual product updates have kept this market dynamic and competitive over the years.


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