Tissue paper, also known as facial tissue, toilet paper, or paper handkerchief, is a thin paper or wet wipe used for wiping and cleaning things. It is absorbent and disposable, and it comes in rectangular sheets that are separated before use. Tissue paper is a soft, absorbent, disposable paper that is suitable for various domestic and commercial uses such as wrapping products, personal hygiene, household cleaning, and more. Napkins, paper towels, and toilet papers are common forms of tissue paper used worldwide on a daily basis. The global tissue paper market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The increased awareness about hygiene during the COVID-19 pandemic has been a key driver for the growth of the tissue paper market. The pandemic accentuated the need for sanitation and personal hygiene practices like hand washing and surface cleaning. This led to a spike in the demand for tissues, toilet papers and paper towels globally. Moreover, rising income levels in emerging economies are allowing people to spend more on hygiene and health-related products. Rapid urbanization and growing working women population has also fueled the demand for convenience tissue papers. However, environmental concerns around tissue paper waste pose a challenge for market players as there is a rising preference for sustainable alternatives to tissue paper made from recycled or biodegradable materials. Innovation in green tissue papers could emerge as a key opportunity.

SWOT Analysis
Strength: Tissue paper is used for various purposes such as cleaning, hygiene etc. This leads to its consistent demand from households and commercial sectors. Tissue paper offers convenience due to its easy disposability without water. Manufacturing of tissue paper is scalable and requires modest investments.

Weakness: Tissue paper being made from wood pulp is considered non-biodegradable and not environment friendly. Frequent usage leads to blockages in sewage systems. Imports dependence for wood pulp raw material increases costs for some manufacturers.

Opportunity: Rising awareness about health and hygiene during COVID-19 pandemic has boosted tissue paper demand globally. Innovation in processes to produce sustainable tissue from agricultural waste can be tapped. Populous emerging markets like India and Africa offer scope for penetration of tissue paper.

Threats: Stiff competition from reusable cotton towels and sanitary towels dents tissue paper sales. Economic slowdowns impact discretionary spending and reduce offtake. Volatility in wood pulp prices poses raw material supply risk.

Key Takeaways
The Global Tissue Paper Market Share is expected to witness high.

The Asia Pacific region currently dominates the global tissue paper market owing to large population, rising incomes and health awareness in major countries like China and India. China accounts for over one-third of global tissue paper demand. North America is another major regional market for tissue paper while demand in Europe is stabilizing after years of decline.

Key players operating in the tissue paper market are AVK Holding A/S, KITZ Corporation, Watts Water Technologies, Inc., BÃ1⁄4rkert Fluid Control Systems, Tyco International Ltd., Emerson Electric Co, Schlumberger Limited, Shearwater GeoServices Holding AS, Flowserve Corporation, Rotork Plc, and Honeywell International Inc. These key players are focusing on innovations to produce sustainable tissue from waste and addressing emergencies like COVID-19 Pandemic through consistent supply.

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