CBD is poised to be a multi-billion dollar industry. Sales through ecommerce channels in the United States are expected to grow by 22.2% in the next few years, according to Grandview Research. If you’re interested in selling cbd online, it’s important to have a well-thought out business plan. This should include a realistic marketing strategy that’s designed to increase awareness, attract new customers, and foster repeat purchases.
One of the biggest challenges for brands in the CBD space is ensuring quality and consistency. It can be difficult for consumers to connect with a brand that may not have the best product reviews or a clear return policy. To combat this, companies are embracing unique customer engagement methods. For example, Cure Crate, a CBD subscription service, offers curated boxes that are tailored to the consumer’s specific needs. Upon ordering, users take an online quiz to help the company better understand their needs and choose the right mix of products.
Another challenge CBD businesses face is navigating regulatory standards. For instance, many states have age limits for purchasing CBD. To ensure they’re not breaking any laws, it’s essential for sellers to use a trusted age verification solution like BlueCheck.
It’s also important to remember that the FDA prohibits retailers from making medical claims about their CBD products. This includes claiming they cure, treat, or prevent any medical condition. To avoid this, it’s crucial that CBD businesses provide detailed product descriptions while avoiding industry jargon, niche chemical terms, and references to popular CBD culture.
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