Scalp care involves products that are specially formulated to cleanse, condition and rejuvenate the scalp. Right from shampoos and conditioners to serums and masks, there are numerous scalp care products available in the market. These products help maintain a healthy scalp, treat scalp related issues like dandruff, itchiness and flaky scalp. They provide nourishment and moisture to the scalp. With increasing pollution and changing lifestyles, scalp related issues have become quite common. Also, rising awareness about hair and scalp health through social media platforms and consultations with hair stylists has driven consumers towards scalp care products.

The global scalp care market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

The Global Scalp Care Market Size\ is witnessing high growth primarily owing to rising awareness about scalp health. With changing environmental factors and busy lifestyles, scalp related issues like dryness, itchiness and dandruff have increased significantly over the past few years. This has compelled consumers to pay more attention to their scalp health. Also, increasing availability of specialized scalp care products through e-commerce platforms and retail stores along with influential marketing campaigns by leading brands are educating consumers about scalp care. Moreover, celebrity endorsements and social media influencers promoting scalp health are further driving the market growth.

SWOT Analysis

Strength: The scalp care market has high demand for products that treat scalp conditions such as dandruff, itchy scalp, hair fall, etc. The availability of natural and herbal ingredients in many scalp care products is a major strength since consumers prefer natural remedies. Many brands offer specialized products targeted towards different hair and scalp types which strengthens their portfolio.

Weakness: The cost of research and development of new scalp care formulations is high which puts pressure on margins. Imitation of popular brands by smaller companies can dilute the power of some established brands. Lack of awareness about scalp health among consumers in developing nations poses a challenge.

Opportunity: With rising pollution and changing lifestyles, scalp problems are increasing globally presenting opportunities for market expansion. The millennial population is more conscious about personal grooming and hair care routines driving demand. Companies can tap the growing male grooming segment by introducing effective yet easy to use scalp care routines for men.

Threats: Stiff competition from local and private label brands increases pricing pressures on leading companies. Stricter regulations over ingredients and formulations can delay new product launches. Economic slowdowns can negatively impact discretionary spending on hair and beauty products.

Key Takeaways

The global scalp care market is expected to witness high growth over the forecast period of 2023 to 2030 supported by rising awareness about scalp health, increasing pollution levels and busy lifestyles. The market size is projected to reach US$ 12.84 billion by 2024 registering a CAGR of 8.7% during the forecast period.

Regional analysis: North America currently dominates the global scalp care market owing to high per capita spending on haircare and personal grooming products. However, Asia Pacific is expected to be the fastest growing region due to rising disposable incomes, expanding beauty and wellness industry and growing young population in countries like India and China. Japan also presents scope for scalp care brands owing to high preference for natural ingredients and novel formulations among Japanese consumers.

Key players: Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. They are focusing on new product innovations, expanding distribution networks especially in emerging countries and promote hair and scalp health through social media campaigns to strengthen their market position.

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