Healthcare Advertising Market Trends, Share, Opportunities and Forecast By 2031
Global Healthcare Advertising market report deals with copious of important market related aspects which are; market size estimations, company and market best practices, entry level strategies, market dynamics, positioning, segmentations, competitive landscaping and benchmarking, opportunity analysis, economic forecasting, industry-specific technology solutions, roadmap analysis, and in-depth benchmarking of vendor offerings. This industry analysis report is a window to the industry which describes what market definition, classifications, applications, engagements and market trends are. An excellent Healthcare Advertising market research report provides the best professional in-depth study on the current state for the ICT industry.
Data Bridge Market Research analyzes that the global healthcare advertising market is expected to reach USD 64,189,320.31 thousand by 2031 from USD 42,395,348.25 thousand in 2023, growing at a CAGR of 5.5% during the forecast period of 2024 to 2031.
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Market Overview:
Healthcare advertising is a service dedicated to creating, planning, and handling advertising and sometimes other forms of promotion for its clients. There are separate marketing agencies that provide advertising services such as mobile-first design websites, online advertising, search engine optimization, social media advertising, newspapers, magazines and medical journals, television ads, radio ads, and others. Healthcare advertising is used in different applications in the healthcare sector, such as medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet products and services, medical equipment, and corrective lenses and glasses.
Recent Developments
In November 2023, AbelsonTaylor Group was honored with the Healthcare Businesswomen’s Association ACE Aspire Award for its groundbreaking Employee Psychological Safety Initiative. The prestigious ACE Awards focused on Advancement, Commitment, and Engagement, commend companies such as AbelsonTaylor for fostering gender diversity and leadership opportunities. An esteemed panel of healthcare industry leaders recognized AbelsonTaylor's excellence in advancing female talent, considering criteria such as measurable results, business performance, stewardship, execution, and sustainability. This benefited the company to boost its image in the market
In March 2023, PUBLICIS GROUPE completed its acquisition of Practia, a prominent independent technology firm in Latin America specializing in digital business transformation. Now integrated into Publicis Sapient, the digital transformation arm of Publicis Groupe, the move strategically positions Publicis Sapient in the rapidly growing Latin America market. This acquisition not only expanded their global delivery network, previously in India and Eastern Europe but also established a nearshore delivery platform, enhancing services for North American clients
In September 2021, VMLY&R launched a new global healthcare agency, VMLY&Rx, to serve Rx specialty pharmaceutical companies creating groundbreaking advanced therapies. The Sudler brand will be formally discontinued at the international level. The company is going to offer a broad range of multidisciplinary for the health ecosystem
Some of the major market players operating in the global healthcare advertising market are PUBLICIS GROUP, FCB Worldwide, Inc., Wunderman Thompson.., VMLY&R, CDM New York, MCCANN WORLDGROUP, Syneos Health, Havas Health & You, TBWA\WorldHealth, AbelsonTaylor, Sequence Health, Fingerpaint Marketing, Inc., TRAFFIK Advertising, LEVO Healthcare Consulting, LLC, Communications Strategy Group, Healthcare Success, LLC., Maricich Health, Thrive Internet Marketing Agency, Dobies Health Marketing, Distill Health LLC., SAGEFROG MARKETING, High Level Marketing, Inc., Intrepy LLC, and Brand Med LLC among others.
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