According to IMARC Group’s latest report, titled “Lipstick Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, the global lipstick market size reached US$ 8.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 12.2 Billion by 2028, exhibiting a growth rate (CAGR) of 5.8% during 2023-2028.

What is lipstick?

Lipstick is a popular cosmetic product used primarily to add color to the lips. It is typically made from a combination of wax, oils, and pigments, and is available in a wide range of shades and finishes. The texture and coverage of lipstick can vary from sheer to opaque, and it can be applied using a variety of techniques, including directly from the tube or with the help of a lip brush. In addition to its aesthetic benefits, lipstick can also provide nourishing and protective benefits for the lips, helping to prevent dryness and chapping.

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What are the growth prospects and trends in the industry?

The constant evolution of fashion and beauty trends facilitating the consumer demand for new and innovative product variants represents a significant factor driving the market growth across the globe. In line with this, the rising disposable income of consumers, especially in emerging economies, has led to an increase in the demand for premium and high-end lipstick products, which is further contributing to the market growth. Apart from this, the increasing awareness regarding personal grooming and hygiene is another factor inducing the growth of the market. In addition to this, the rising social media influence, coupled with advances in technology have enabled the development of long-lasting and smudge-proof formulas, which are in high demand among consumers. This, in turn, is creating a positive outlook for the market.

Competitive Landscape With Key Players:

The competitive landscape of the lipstick market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • L’Oréal SA

  • Procter & Gamble (P&G) Company

  • Avon Products, Inc.

  • Shiseido Company, Limited

  • LVMH Moët Hennessy – Louis Vuitton SE

  • Estee Lauder Companies Inc.

  • Oriflame Holding AG

  • Revlon, Inc.

  • Markwins Beauty Brands, Inc.

  • Stargazer Products

  • Coty Inc.

  • The Clorox Company

  • DHC Corporation

  • Johnson & Johnson

  • Chanel S.A.

  • Inglot Cosmetics

  • Unilever Group

  • Rohto Pharmaceutical Co., Ltd.

Key Market Segmentation:

The report has segmented the global lipstick market based on product type, colour, applicator, age group, gender, distribution channel and region.

Breakup by Product Type:

  • Satin/Sheer

  • Matte

  • Crème

  • Gloss

  • Metallic

  • Shimmer

  • Others

Breakup by Colour:

  • Red

  • Pink

  • Nude

  • Maroon

  • Others

Breakup by Applicator:

  • Lipstick Cream

  • Lipstick Palette

  • Lipstick Pencil

  • Lipstick Tube/Stick

  • Liquid Lipstick

Breakup by Age Group:

  • Under 18

  • 18-30

  • 30-40

  • 40-50

  • Above 50

Breakup by Gender:

  • Female

  • Unisex

Breakup by Distribution Channel:

  • Departmental/Grocery Stores

  • Multi Branded Retail Stores

  • Supermarkets and Hypermarkets

  • Exclusive Retail Stores

  • Online Channels

  • Others

Breakup by Region:

  • North America

  • Asia Pacific

  • Europe

  • Middle East and Africa

  • Latin America

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Key Highlights of the Report:

  • Market Performance (2017-2022)

  • Market Outlook (2023-2028)

  • Market Trends

  • Market Drivers and Success Factors

  • Impact of COVID-19

  • Value Chain Analysis

  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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