Market Dynamics


Growing need for evidence-based decision making in pharmaceutical industry : Pharmaceutical companies are increasingly relying on RWD to provide evidence of treatment effectiveness and safety in real-world settings outside of clinical trials. This helps support regulatory approval of new indications as well as reimbursement and formulary listing decisions. The need for real-world evidence is driving investments in collection and analysis of large RWD datasets.

While clinical trials generate highly controlled evidence of efficacy and safety of new drugs, they have limitations in reflecting outcomes under real-world conditions given strict eligibility criteria. RWD enables pharmaceutical companies to complement traditional research approaches and gain a more comprehensive understanding of drug performance post marketing approval and commercialization. This is supporting the high growth of the RWD market during the forecast period.

SWOT Analysis

Strength: Real-world Data (RWD) helps provide insights into patient outcomes and experiences which enhances clinical decision making. It leverages large datasets which reduces costs compared to traditional clinical trials. Having access to real patient data allows for more targeted drug development.

Weakness: Privacy and security of patient data is a major concern which can negatively impact RWD adoption. Ensuring anonymity and protecting sensitive health information is challenging. Data quality and accuracy is also variable since data is collected for other purposes.

Opportunity: Growing focus on evidence generation in real-world settings presents an opportunity for increased RWD utilization. Regulators are more amenable to using supplementary real-world insights which expands the use cases for RWD. Emerging technologies like AI/ML can help unlock deeper insights from large datasets.

Threats: Stringent regulations around patient privacy and data security increases compliance costs. Over-dependence on third party data vendors increases risks related to reliability of supply. Ethical concerns around commercialization of patient health data is an ongoing challenge.

Key Takeaways

The global Real-world Data (RWD) market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by growing need for real-world evidence generation. The global Real-world Data (RWD) Market is estimated to be valued at US$ 1.59 Bn in 2023 and is expected to exhibit a CAGR of 4.9% over the forecast period 2023 to 2030.


Regional analysis comprises:
The North American region currently accounts for the largest share of the global RWD market due to favorable regulatory policies supporting real-world research as well as a rising focus on value-based care in the region. However, the Asia Pacific region is expected to witness the highest growth over the forecast period supported by improving healthcare infrastructure, increasing government focus on quality care and rising investments from international drug developers into the region.

Key players related content comprises:
Key players operating in the Real-world Data (RWD) market are Saris, Thule Group, Car Mate Mfg. Co. Ltd., Yakima Products Inc., Kuat Car Racks, Allen Sports, Malone Auto Racks, Rhino Rack USA LLC, ACPS Automotive, and Cruzber SA. These players are focused on expanding data access through strategic collaborations and leveraging technology to enable advanced analytics.

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