Soft touch polyurethane coatings provide excellent durability, flexibility, and scratch resistance. These coatings are used on a wide range of surfaces including plastics, wood, and metals. Applications include furniture, automotive interiors, electronics, and household appliances.

The global Soft Touch Polyurethane Coatings Market is estimated to be valued at US$ 7.71 Bn in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving the growth of the soft touch polyurethane coatings market is its increasing usage in consumer goods. Soft touch polyurethane coatings provide a smooth and luxurious matte finish on surfaces, making products appealing to touch. This has increased their demand from consumer goods manufacturers. Mobile phone casing, refrigerator doors, washing machine panels, and television set are among the popular consumer goods coated with soft touch polyurethane to provide an elegant appearance and feel. As consumer demand for high-quality finishes and visually appealing designs rises, the scope of application of these coatings in consumer goods is expanding fast. This widespread usage in the consumer goods industry is a major factor propelling the soft touch polyurethane coatings market forward.

Segment Analysis

The global soft touch polyurethane coatings market is dominated by the flexible packaging sub-segment owing to its increasing use in food and beverage packaging applications. Flexible packaging offers benefits such as durability, effectiveness, and aesthetic appeal which has boosted its demand from the packaging industry.

Key Takeaways

The Global Soft Touch Polyurethane Coatings Market Size is expected to witness high growth over the forecast period. The global Soft Touch Polyurethane Coatings Market is estimated to be valued at US$ 7.71 Bn in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023 to 2030.

Regional analysis: Asia Pacific region currently dominates the market and is expected to maintain its leading position during the forecast period. Growing e-commerce sector and expanding packaging industry in countries such as China and India are driving the market growth.

Key players related content comprises: Key players operating in the soft touch polyurethane coatings market are Sovereign S, Stahl Holdings B.V., Coastal Chemical Co., LLC, and Sherwin-Williams Company. Key players are focusing on new product developments and strategic partnerships to strengthen their market position.

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