Tube packaging refers to packages in the form of a roll-up container used for holding and dispensing viscous products such as cosmetics, pharmaceuticals, adhesive, lubricants, food products and others. Tube packaging provides precise and controlled dispensing of viscous fluids through screw mechanism fitted at the cap or neck. It protects the product from contamination and prevents leakage. Cosmetics and oral care industries widely use tube packaging for toothpaste, lip balm, sunscreens, shampoos, conditioners, hand creams and many more.

The global tube packaging market is estimated to be valued at US$ 10585.97 Mn  in 2023 and is expected to exhibit a  CAGR of 4.5%  over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
One key driver for the high growth of tube packaging market is the increasing consumption of cosmetic and oral care products globally. According to statistics, worldwide sales of cosmetics witnessed a growth of 4.8% from 2018 to 2019 reaching US$ 463 billion. Oral care market size was valued at US$ 54.5 billion in 2021 and projected to witness significant gains during the forecast period owing to rising awareness regarding dental hygiene. Tube packaging offers several advantages over other packaging formats which are preferred for cosmetic and oral care products like ease of use, ability to dispense precise amount and protection from contamination. Thus, increased spend on skincare and oral healthcare is expected to propel the demand for tube packaging solutions during the forecast period.

SWOT Analysis

Strength: Tube packaging offers cost-effective and sustainable packaging solutions for the personal and beauty care products industry. It is lightweight and uses less material compared to hard containers such as bottles and jars. The tubes are commonly made from plastic, aluminum, and laminated materials which provide excellent barrier properties to protect products from air, moisture, and other environmental factors.

Weakness: The printing process for tubes is more complex compared to rigid containers. Smaller SKUs may not be feasible for tube packaging due to high setup costs. Tubes require specialized production machinery which represents a higher initial investment compared to other flexible packaging formats.

Opportunity: Growing demand for smaller pack sizes and on-the-go packaging from millennial consumers presents an opportunity for tube packaging suppliers. The trend towards sustainable and eco-friendly packaging presents an avenue to promote the minimal material usage and recyclability of tubes. There is potential to expand tube applications beyond personal care into new categories such as food products.

Threats: Stringent environmental regulations targeting single-use plastic packaging are a challenge. Substitution threat from alternative flexible formats such as sachets, stick packs, and folded cartons that offer comparable functionality at lower costs. Competition from rigid plastic containers and glass jars that provide premium image for beauty and cosmetic products.

Key Takeaways

The global Tube Packaging Market Demand is expected to witness high growth over the forecast period supported by increasing consumption of packaged consumer goods. Tube packaging provides an optimal solution for portable packaging needs across industries such as personal care, food and beverages, and more.

Regional analysis: North America and Western Europe dominate the global tube packaging market currently owing to high demand from personal care sectors in these developed markets. However, the Asia Pacific region is anticipated to showcase the fastest growth owing to rising incomes, expanding consumer base, and increasing foreign investments in countries such as India, China, Indonesia, and Vietnam.

Key players: Key players operating in the tube packaging market are Amcor Limited, Prepack Thailand Co., Ltd., Berry Global Inc., Mondi Group, Sealed Air Corporation, Sonoco Products Company, Constantia Flexibles Gmbh, and AR Packaging Group. These players are focused on new product development, mergers and acquisitions to strengthen their market presence.

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