Mobile phone accessories help extend the functionality of mobile phones and come in various forms such as portable chargers, headphones, power banks, protective cases, and cables. The accessories enable users to utilize their phones for longer hours without worrying about running out of battery or protect their devices from damages. Africa has witnessed significant growth in the adoption of smartphones over the past few years. The growing usage of internet-enabled smartphones has boosted the demand for compatible protective cases, headphones, and other auxiliary products.

The global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 3552.24 Bn in 2024 and is expected to exhibit a CAGR of 8.0%  over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Growing adoption of smartphones is the primary driver propelling the growth of the Africa mobile phone accessories market. The smartphone penetration has grown substantially on the African continent attributed to affordable devices and availability of low-cost data plans. As per the GSMA, smartphone connections in Sub-Saharan Africa grew by over 25% year-on-year to over 300 million in 2017. The rising smartphone usage has simultaneously bolstered the demand for compatible mobile accessories such as power banks, headphones, cables, and protective casing. Additionally, the increasing demand for extended battery life is also augmenting the sales of portable chargers and power banks. Protective phone cases have emerged as a necessity to safeguard expensive smartphones against damages, thereby catalyzing the market growth.

SWOT Analysis
Strength: The Africa mobile phone accessories market has witnessed significant growth in recent years due to increasing smartphone adoption. Rapid urbanization and rising disposable incomes have supported sales. Furthermore, the youth population is more tech-savvy and open to new gadgets.

Weakness: However, the availability of low-cost counterfeit products remains a challenge. This affects sales of established brands. Moreover, political and economic uncertainties in some African countries impact the market.

Opportunity: Going forward, the launch of 5G networks and increasing internet penetration are likely to boost demand. Rising online sales also provide an avenue for market expansion. Further, governments focus on digitalization of services will act as a tailwind.

Threats: Intense competition from local and global players increases pricing pressure. Also, high import duties and taxes imposed by some countries affect the margins and profitability of manufacturers. Trade wars and geopolitical tensions are other threats.

Key Takeaways

The global Africa Mobile Phone Accessories Market Size is expected to witness high growth. The market size for 2024 is US$ 3552.24 Bn, indicating strong prospects over the forecast period of 2024 to 2031.

Regional analysis: The region of North Africa is expected to dominate the Africa mobile phone accessories market owing to high mobile phone penetration and rising online retail in countries like Egypt, Morocco, and Algeria. South Africa is another major market led by strong economic growth and increasing consumer spending on electronics. East Africa is poised to be the fastest growing region supported by a large young population and a growing middle class with rising disposable incomes.

Key players operating in the Africa mobile phone accessories market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, and Tibco Software Inc. IBM holds a leading position and offers a wide range of accessories like power banks, chargers, earphones, cables, and others. Microsoft also has a strong presence and focuses on wireless headphones and Bluetooth speakers.

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