Curling irons, also known as curling tongs, are hair care products that use heat to style and shape hair into ringlets and waves. Curling irons come in different sizes and barrel diameters to create different sizes of curls or waves. They give the user flexibility to style their hair in a variety of ways on demand. The global Curling Irons Market is estimated to be valued at US$990 million in 2023 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Increased demand for styling and shaping hair has been a key driver accelerating growth of the curling irons market over the forecast period. Improved quality of life and rising disposable income has increased consumer spending on personal grooming and styling products. Advancements in technology have led to introduction of new products with advanced features like digital temperature controls, ceramic coated barrels for reducing heat damage, and automatic safety shut off for enhanced safety and convenience. Greater availability of such innovative products through e-commerce platforms and online retailers has further fueled their demand. Focus on product promotion through online fashion and beauty influencers on social media has also raised awareness about the latest hair styling trends achievable through curling irons, thereby increasing their uptake significantly among both professionals and home users over the coming years.

Segment Analysis

The global curling iron market is segmented based on product type, end-use, and distribution channel. Based on product type, curling wand/curling tongs segment dominates the market and is expected to witness high growth during the forecast period. Curling wands/curling tongs are portable, easy to use and allow creating curls with minimum effort. Based on end-use, the personal use segment holds majority share in the market. Rising focus on personal grooming and appearance among individuals is driving the segment. Based on distribution channel, offline channels segment generate higher revenue as consumers prefer examining and testing curling irons before purchase.

Key Takeaways

The Global Curling Irons Market Size is expected to witness high growth over the forecast period.

North America currently dominates the market backed by high consumer spending on hair styling tools and availability of innovative products. Europe holds second largest market share due to increasing trend of youth experimenting with hairstyles. Growth of curling iron market is expected to remain high in Asia Pacific owing to rising working women population and improving living standards in countries like China and India.

Key players operating in the curling iron market include Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation, Helen of Troy, LOreal SA, Andis Company, Tescom Co. Ltd, Dyson, Drybar, LLC. Brands like BaBylissPRO, HEETA, and Cloud Nine focus on manufacturing various types of curling irons with innovative features.

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https://www.newswirestats.com/curling-irons-market-size-share-growth-outlook-2023/

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