Electric grills are countertop cooking appliances that are used to grill or cook meat, seafood, vegetables, and more. They have electric heating elements that produce infrared energy or radiant heat to cook food. Electric grills are very convenient and easy to use as they do not require charcoal, gas, or lighter fluid. They heat up quickly and are safer to use indoors or in small spaces like apartments or RVs. Their compact size and cordless designs make them portable for outdoor activities like camping, tailgating, picnics.

The global electric grill market is estimated to be valued at US$ 5.22 Mn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Increasing participation in outdoor recreational activities like camping, hiking, and tailgating is driving the demand for portable and convenient electric grills. According to the Outdoor Foundation's Outdoor Participation Report, in 2021 over 142.7 million Americans participated in various outdoor activities. Electric grills offer a hassle-free grilling experience in outdoor settings without dependence on charcoal, lighters or gas canisters. Furthermore, their compact design and cordless operation on rechargeable batteries make them suitable for limited cooking needs during outdoor trips. Rising health awareness is another factor augmenting the Global electric grill market size. In comparison to gas or charcoal grills, electric grills are considered healthier as they do not produce smoke or carcinogenic compounds. Various innovative product launches catering to home use as well as outdoor applications are also propelling market growth. However, high initial costs and limited cooking capacity of electric grills over traditional grills may restrain the market to some extent.

SWOT Analysis

Strength: Electric grills offer several benefits over charcoal and gas grills, such as ease of use, minimal cleanup, and greater precision in cooking temperatures. They also produce little to no emissions, making them more environmentally friendly. Many electric grill models feature adjustable temperature controls and timers that allow users to precisely monitor and control the grilling process.

Weakness: Electric grills are generally more expensive to purchase initially compared to charcoal or gas grills. They also typically have a smaller cooking area than other grill types, limiting what can be cooked at once. Electric grills can be slower to heat up than gas grills.

Opportunity: With rising concerns about air pollution and emissions, electric grills represent a “greener” alternative to traditional fuel-powered grills. As environmental regulations tighten, demand for emission-free electric grill models could increase substantially. Younger consumers especially care about sustainability and may prefer electric options.

Threats: Changes in economic conditions could negatively impact discretionary consumer spending on items like grills. Rise in costs of raw materials and components may also force electric grill manufacturers to increase prices. Natural gas grills remain a cheaper option that is difficult to compete with on price.

Key Takeaways

The global electric grill market is expected to witness high growth over the forecast period from 2024 to 2031, owing to rising environmentally consciousness and demand for sustainable cooking options. The global Electric Grill Market is estimated to be valued at US$ 5.22 Mn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031.

Regionally, North America currently dominates the electric grill market and is expected to continue holding the largest market share through 2031. Factors such as strong outdoor cooking culture and growing health awareness are fueling sales of electric grills across U.S. and Canada.

Key players operating in the electric grill market are Medtronic, DePuy Synthes, Stryker Corporation, NuVasive Inc., Globus Medical Inc., Orthofix International N.V., Zimmer Biomet Holdings Inc., Alphatec Holdings Inc., B. Braun Melsungen AG, Centinel Spine LLC. Intense competition exists between these manufacturers to develop innovative electric grill designs with advanced features and competitive pricing in order to gain market share.

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