Tissue and hygiene paper products such as toilet paper, facial tissues, kitchen towels, napkins, and others are widely used for domestic as well as commercial purposes. These products offer excellent absorbency and softness for personal hygiene and cleaning applications. They help maintain hygiene and prevent the spread of germs and illnesses. Rising awareness regarding hygiene and sanitation is driving the demand for tissue and hygiene paper products across Europe.

The Europe Tissue Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Growing awareness regarding hygiene and sanitation is one of the major drivers of the Europe tissue and hygiene paper market. Proper hygiene practices such as regular hand washing and using tissue papers prevent the spread of contagious diseases. According to the World Health Organization (WHO), regular hand hygiene can reduce the risk of diarrheal diseases by over 40% and respiratory tract infections by over 20%. Moreover, several awareness campaigns by governments and non-profit organizations in Europe regarding the importance of sanitization are further fostering the demand for tissue and hygiene paper products. Additionally, increasing disposable incomes and changing lifestyles are also fueling the sales of premium tissue and hygiene paper products across households as well as commercial establishments in Europe.

SWOT Analysis

Strength: The Europe Tissue And Hygiene Paper Market Size has strong distribution channels and supply chains across the region. Presence of well-established manufacturers with high production capabilities enables reliable supplies. Significant focus on product innovation to offer premium hygiene products with advanced features strengthens their portfolio.
Weakness: Fluctuations in raw material prices such as pulp and packaging materials increase production costs. Growing awareness about environmental protection and sustainability has increased demand for eco-friendly products. However, transition to greener production may require capital investments.
Opportunity: Population growth and rising disposable incomes fuel the demand for hygiene products. Expanding e-commerce sector boosts the sales of tissue and hygiene paper products. Developing markets in Central and Eastern Europe offer lucrative opportunities for growth.
Threats: Stricter environmental regulations mandate lower carbon footprint that increases compliance costs. Substitute products especially reusable towels and napkins pose competition. Economic slowdowns impact consumer spending on non-essential hygiene products.

Key Takeaways

The Europe Tissue Europe tissue and hygiene paper market is expected to witness high growth. Regional analysis related content comprises with Germany, France, UK, Italy, and Spain holding major shares of over 60% collectively in 2024. Germany dominated the market and is expected to maintain lead owing to large population and higher consumption of tissue and hygiene products.

Key players related content comprises Key players operating in the Europe tissue and hygiene paper market are AbbVie, Lundbeck, Eisai, Pfizer, Merck & Co., Inc., Novartis, AstraZeneca, GlaxoSmithKline. The key players focus on adopting growth strategies such as new product launches, mergers & acquisitions and partnerships to strengthen their market presence. For instance, in 2023, Eisai announced partnership with Biogen to jointly conduct Phase 3 confirmatory clinical study of lecanemab.

Get More Insights On This Topic: https://www.trendingwebwire.com/europe-tissue-and-hygiene-paper-market-analysis-growth-forecast-outlook-2023-2030/