Salt substitutes are food additives that mimic the taste of table salt, but contain little or no sodium. They are made from potassium chloride or magnesium sulfate and are often used as a replacement for table salt by consumers aiming to reduce their sodium intake. Salt substitutes come in grain, powder and liquid form for ease of use in cooking and at the table. They are suitable for those on low-sodium or no-added-salt diets due to health conditions like hypertension.

The global salt substitutes market is estimated to be valued at US$ 1.41 Mn  in 2024 and is expected to exhibit a CAGR of 7.7%  over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Increased Health Consciousness to Boost Demand

One of the key drivers spurring growth of the salt substitutes market is the rising health consciousness among consumers globally. Excessive consumption of table salt is known to increase blood pressure levels and risk of cardiovascular diseases. The growing prevalence of hypertension worldwide has prompted people to cut down on sodium intake. According to estimates by the World Health Organization, 1.13 billion individuals suffered from hypertension in 2019. Salt substitutes provide a healthy alternative to table salt for those aiming to manage their sodium levels. Additionally, potassium-rich salt substitutes also supply important minerals and are recommended by nutritionists and dieticians.

Easy Availability Through Multiple Distribution Channels

Salt substitutes are widely available across brick-and-mortar grocery stores as well as popular e-commerce websites. Their easy findability through diverse sales channels ensures convenient access for health-conscious home cooks and consumers. Major retailers offer a variety of branded and generic salt substitute products in different packaging types. This strong distribution network further boosts the market growth.

SWOT Analysis

Strength: Salt substitutes are a healthier alternative to regular table salt as they contain little or no sodium. They help regulate blood pressure and reduce the risk of heart diseases and stroke. Some salt substitutes are also rich in minerals like potassium which is essential for the normal functioning of nerves and muscles. The global awareness about health benefits of reducing sodium intake is driving the demand for salt substitutes.

Weakness: Many people find the taste of salt substitutes unpleasant compared to regular table salt. This acts as a major restraint in their widespread acceptance. Some salt substitutes also have a slight aftertaste. The manufacturing process of salt substitutes is complex and involves advanced technology, making them more expensive than table salt.

Opportunity: With rising health consciousness, more people are switching to low-sodium diets and products. This provides a huge market potential for salt substitutes. The development of novel salt substitutes with superior taste matching abilities could help address the major consumer concern. Governments across countries are promoting low-sodium campaigns and guidelines which give a boost to salt substitutes market.

Threats: Table salt which contains sodium chloride is still the most commonly and cheaply available seasoning globally. It is difficult to change consumer habits deeply entrenched since ages. Local salt producers lobby against promoting salt substitutes which pose competition. Fluctuations in prices of raw materials used in salt substitutes can impact the overall costs.


Key Takeaways

The global Salt Substitutes market Growth is expected to witness high growth over the forecast period due to rising health awareness and increasing number of people adopting low-sodium diets globally. The global salt substitutes market is estimated to be valued at US$ 1.41 Mn  in 2024 and is expected to exhibit a CAGR of 7.7%  over the forecast period 2024 to 2031.

Regional analysis: North America dominates the global salt substitutes market currently due to strong government campaigns promoting reduced sodium intake. However, Asia Pacific is expected to be the fastest growing market due to growth in health consciousness in major countries like China and India.

Key players: Key players operating in the salt substitutes market are Keysight Technologies Inc., Rohde & Schwarz GmbH & Co. KG, Agilent Technologies, Inc.,Anritsu Corporation, TDK-Lambda Corporation, Advanced Energy Industries, Inc., Tektronix, Inc., Amplifier Research (AR),Thales Group, Teradyne, Inc., National Instruments Corporation, AMETEK, Inc., Boonton Electronics (Wireless Telecom Group), Electronics & Innovation, Ltd., NoiseXT. They are focusing on new product launches and investments in R&D to capture more market share.

 

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