The Indonesia dietary supplements market comprises products such as vitamins, minerals, herbal supplements, fatty acids, probiotics, and others. Dietary supplements provide nutritional support to help maintain health and reduce the risk of various illnesses. They augment the normal diet and supply nutrients such as vitamins, minerals, fiber, fatty acids, and amino acids among others, whether extracted from food sources or synthesized in laboratory facilities. Dietary supplements are taken orally in capsule, tablet, powder, or liquid form. The growing awareness about preventive healthcare along with demand for dietary supplements to aid immunity and promote overall wellness is propelling the growth of this market.
The Global Indonesia dietary supplements Market is estimated to be valued at US$ 2526.17 Mn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the Indonesia dietary supplements are Siemens Healthineers, Nordion Inc., Lantheus Holdings Inc., Guerbet Group, GE Healthcare, Curium, Bracco Imaging SpA, Bayer AG, Cardinal Health Inc., and NTP Radioisotopes SOC Ltd. The increased health awareness and a busy lifestyle have driven the demand for dietary supplements in Indonesia. The key players are launching new products catering to the growing needs of consumers to strengthen their immunity. Furthermore, the companies have expanded their online presence and global footprint to leverage international growth opportunities.
The growing health consciousness among Indonesian consumers has increased the demand for dietary supplements market over the recent years. With rising disposable income, people are willing to spend more on health and wellness products for a quality lifestyle. The expanding middle-class population with greater healthcare expenditure is a key factor boosting the sales of dietary supplements.
The global dietary supplements market has witnessed robust expansion over the years. The Indonesian market players are focusing on product launches and global expansion through partnerships and mergers to strengthen their position. The companies are developing innovative product formulations and investing in research and development activities to gain a competitive advantage. Improved global connectivity and rising cross-border e-commerce have augmented the availability of a wide range of products in Indonesia.
Market Drivers
The increasing burden of lifestyle diseases due to changing dietary patterns and lack of physical activity is a major factor driving the use of dietary supplements in Indonesia. According to a survey, 66% of Indonesians purchase supplements to enhance their immunity and prevent infections. In addition, the demand for preventive healthcare and supplements for geriatric nutritional support is set to increase. The COVID-19 pandemic has reinforced the importance of good health and nutrition, thereby propelling the consumption of immunity-boosting supplements. The growing health consciousness and willingness to spend on wellness products are expected to bolster the Indonesia dietary supplements market over the forecast period.
The current geopolitical situation is impacting the growth of the Indonesia Dietary Supplements Market Size . With rising geopolitical tensions and economic uncertainty across the globe due to issues like the Russia-Ukraine war and inflation, consumers in Indonesia are becoming more health conscious and focused on preventative healthcare. This is driving higher demand for dietary supplements that support immunity, digestive health, bone & joint health, heart health, and other wellness needs. However, international suppliers of key raw materials and ingredients are facing challenges of high material costs, supply chain disruptions, and logistical delays due to the prevailing geopolitical environment. This is negatively impacting the affordability and steady availability of diverse supplement products in the Indonesian market. To sustain long term growth, companies must look for alternative sourcing routes, local sourcing opportunities and adopt innovative delivery models to insulate customers from external shocks. Global alliances, strategic partnerships and joint ventures could also help companies stay resilient during uncertain times through shared resources.
The Indonesia Dietary Supplements Market is currently concentrated majorly in the islands of Java and Bali in terms of value, where approximately 60% of the country's population resides. These densely populated regions have witnessed rapid urbanization and lifestyle changes in recent years. Growing health consciousness coupled with increased disposable incomes have boosted supplement consumption, especially in tier 1 cities like Jakarta, Bandung, Surabaya and Denpasar. However, the market is expanding to other islands now with effective awareness programs and easy e-commerce access. The Eastern region comprising Sulawesi, Maluku and Papua islands is emerging as the fastest growing regional market for dietary supplements. The percentage of middle-class population is rising steadily in these areas with economic development, making people more receptive to wellness products. Aggressive branding initiatives by prominent supplement brands targeting tier 2 & 3 towns could unlock the untapped opportunities here.
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