The Malted Barley Market is driven by increasing demand for craft beer
The Malted Barley Market consists of malted grains that are primarily used in the production of beer, whiskey and other alcoholic beverages. Malted barley provides fermentable sugars and enzymes that are essential for converting starch into fermentable sugars during the brewing process. It helps impart color, flavors and texture to the final product. The processing of malted barley involves steeping, germinating and kilning barley grains to develop enzymes for converting starches into fermentable sugars. It provides a robust malt flavor and enhances the mouthfeel and body of beer. With the rising popularity of craft beers across the world, the demand for specialty malts is increasing rapidly.
The Global Malted Barley Market is estimated to be valued at US$ 10.36 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the Global Malted Barley Market Size are Toyota Motor Corporation (Japan), Honda Motor Co., Ltd. (Japan), Hyundai Motor Company (South Korea), Kia Corporation (South Korea), Nissan Motor Co., Ltd. (Japan), BYD Auto Co., Ltd. (China), SAIC Motor Corporation Limited (China), Geely Automobile Holdings Limited (China), Tata Motors Limited (India), Mahindra & Mahindra Ltd. (India), Maruti Suzuki India Limited (India), Mitsubishi Motors Corporation (Japan), Proton Holdings Berhad (Malaysia), Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) (Malaysia), Groupe PSA (France). The growing demand for craft and specialty beers around the world has increased the demand for unique malted barley varieties. Many craft brewers are experimenting with different malting processes to produce unique beer flavors. The increasing global popularity of craft beers is driving several malted barley producers to expand their operations across international markets.
Market drivers
The increasing demand for craft beer is a major driver propelling the growth of the malted barley market. More consumers are experimenting with different styles and flavors of craft beers. Craft brewers extensively use specialty malts to impart different color shades, aromas, taste profiles and mouthfeel to their beers. This has increased the demand for unique malted barley varieties. With rising health-consciousness, consumers are also shifting from mainstream beers to premium craft beers featuring bold flavors from malted grains. The growing craft beer industry is therefore expected to drive significant growth in the malted barley market over the forecast period.
The global geopolitical situation has created challenges as well as opportunities for the malted barley market. Tensions between major trading partners like the US and China have disrupted supply chains for many agricultural commodities including malted barley. Tariffs imposed on traded goods has made malted barley exports more expensive for some countries. However, countries are also seeking new trading partners to avoid single sourcing risks. This has opened up new export markets for malted barley producers. Meanwhile, conflict in major barley producing regions like Ukraine has constrained supplies and supported higher prices. Many brewers and maltsters have increased stockpiles to mitigate risks of supply disruptions. Looking ahead, geopolitical stability especially in Europe and normalization of global trade relations would aid malted barley demand recovery in the short to medium term. Producers will need to diversify their supplier networks globally and develop a multi-pronged political risk mitigation strategy to ensure consistent supplies.
In terms of geographical concentration, Europe accounts for the largest share of the global malted barley market currently in terms of value. Countries like Germany, UK, Belgium have ideal climatic conditions and a long tradition of malting which has made them major production and export hubs globally. Within Europe, the market is highly concentrated in Western Europe whereas demand in Eastern Europe is growing comparatively faster driven by increasing beer consumption in countries like Poland, Czech Republic and Russia. Another fast emerging malted barley market is Asia Pacific led by China. Growth in craft brewing and rising incomes are propelling malted barley demand upwards sharply in the region.
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