Electric Toothbrush Market is used to basically brush the tooth so that the people are away from oral diseases and feel fresh. This electric toothbrush also has two-minute timers to keep us brushing on track better than a manual toothbrush. Electric toothbrush has 100% more plaque removal and helps user whiten their teeth from Day one and is convenient and easy to use. As technology advanced, powered toothbrushes came into being as an alternative to manual tooth brushing. The powered toothbrush was developed to aid people with manual dexterity problems or other physical limitations.

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Market Dynamics

The global Electric Toothbrush Market is primarily driven by increase in internet penetration in developing countries such as China, India, and Brazil. This has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want personal care products and devices such as electric toothbrushes through online shopping portals. And the other factor that is boosting the electric toothbrush is the increasing disposable income of people all around the world and growing awareness of oral care.

Market Segment Analysis

By End-user type, the global Electric Toothbrush Market is segmented into adult and children. By end-user type for adult has the dominant position in the Electric Toothbrush Market and is expected to retain its dominance in the forecasted period, due to a greater number of populations is under adult, that is more than 75% population of world is between 15 and above. However, due to increase in child dental problems has also given rise to Electric Toothbrush Market. It is expected that Adult Market for electric toothbrushes will grow at a high CAGR during the forecast period.

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Competitive Landscape

Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Electric Toothbrush Market is a fragmented market with the presence of various global and regional players in the market. The major players include The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V. Other key players in the market include Shenzhen Risun Technology Co. Ltd., Mouth Watchers, Conair Corporation, Quip, Inc., Water Pik Inc., and Kolibree SAS.

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