Hair Dryers are used basically to dry out the wet hair quickly, but with introduction of tourmaline hair dryers in the market has found new applications like to maintain the hairs in a controlled and desired manner which makes hairs look more appealing. Increasing desire and consciousness to look good among people will drive the market for Hair Dryers during the forecast period. Whereas the availability of products for different types of hair and the entry of new tourmaline Hair Dryers specially designed to style the hair have also increased the demand prominently.
Market Dynamics
The global Hair Dryers are primarily driven by an increase in internet penetration in the developing countries such as China, India, And Brazil, etc. This has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want to buy beauty and personal care products and devices such as Hair Dryers through online shopping portals. And the other factor that is boosting the hair market is the increasing disposable income of the people all around the world and growing consciousness to look good among people.
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Market Segmentation
By distribution channel, the global haircare product Market is segmented into online and offline distribution channels. Offline distribution channel includes Supermarkets, Specialty stores like Sephora and Nykaa, exclusive stores, saloon & spa, and hypermarkets, while online distribution channel includes distribution through e-commerce platforms.
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Competitive Landscape
Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Hair Dryers is a fragmented market with the presence of various global and regional players in the market. The major players include Conair Corporation, Dyson, Koninklijke Philips, Panasonic, and TESCOM. Other key players in the market include Kangfu, Beauty Elite Group, VOLO Beauty, Farouk Systems, Solano International, Bio Ionic, and John Paul Mitchell System.
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