Market Synopsis

Sensitive teeth are mainly caused by exposed dentine. If enamel of tooth crown or gum and cementum on root surface has been worn or lost, then it will lose its protective function and the dentine will be exposed. The dentine has many fine dentinal tubules connecting to the pulp. When it is stimulated by eating or drinking hot, cold, sour, or sweet food and beverages, or when it is contacted by a toothbrush or dental floss, the sharp pain will be felt. This sensitive problem is increasing among people all around the world.

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Market Dynamics

The global Sensitive Toothpaste Market is primarily driven by an increase in internet penetration in developing countries such as China, India, And Brazil, etc. This has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want to Oral care products and devices such as Sensitive Toothpaste through online shopping portals. And the other factor that is boosting Sensitive Toothpaste is the increasing awareness among the people for dental hygiene and oral health.

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Segment Analysis

By distribution channel, the global haircare product Market is segmented into online and offline distribution channels. Offline distribution channel includes pharmacies and drug stores, and hypermarkets and supermarkets, while online distribution channel includes distribution through e-commerce platforms.

Competitive Landscape

Key players are adopting strategies such as investing in R&D, new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to stand out as strong competitors in the market. Global Sensitive Toothpaste Market is a fragmented market with the presence of various global and regional players in the market. The major players include The GlaxoSmithKline plc., Colgate, Unilever, and Procter & Gamble. Other key players in the market include Crest, Squigle, Church & Dwight Co., Inc., Dabur, The Himalaya Drug Company, and Alticor (Amway).

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