The Shapewear is an undergarment, made up of a material that is elastic and can stay rigid. The fabrics of shapewear are designed to nip and tuck the body for a seamless figure.Consumers on a global scale are educating themselves on the different types of innerwear that can be worn for different occasions and needs. Moreover, shapewear also enables women to bypass their body conventions and obtain temporarily seamless figures. Women have been more open to experimenting with new styles and looks in the Internet era, and they not only want to follow fashion influencers but also want to be trend setters themselves. As a result, their outerwear selection has evolved, and women are increasingly experimenting with varied looks in both Indian and western clothing.
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Market Dynamics
Enhancing one’s aesthetic beauty is considered as a goal for many of the global fashion consumers. Social media as well as society has set up certain ideal, desirable beauty standards which consumers try to emulate. They have become more aware about how the world views them and hence there has been a desire to achieve a certain body type and maintain a standard of beauty. The flexibility in shape as well as the rigidity that one can get by wearing it is one of the reasons why there has been an increase in the demand for shapewear all over the world.
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Segment Analysis
The global Shapewear market is divided into five categories based on various product types.These are, Body Briefs, Control Camisoles, Waist Clinchers, Body Shapers, Others.Of these products, the body shapers product segment makes up a large part of the market share in the product segment for shapewears. Body shapers provide various benefits such as posture support, instant slimming figure, contribute to burning calories and hides itself well by being invisible under clothes. Moreover, they are easily manufactured as the raw material and operational cost for making them is low.
Competitive Landscape
The global shapewear market is fragmented with the presence of many local and international players. The versatility in product features and opportunities for market growth through new product launches is poised to intensify competitiveness among companies.For example, Maidenform's high-waisted briefs aren't only affordable; they also have a lot of other benefits., giving them just the right amount of elasticity and comfort.Key players in the shapewear market include, Victoria’s Secret, SKIMS, Spanx, Hanesbrands, Triumph International, Zivame, Jockey International, Vedette Shapewear and Miraclesuit.
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